A major component of every winning campaign is a base of support. Candidates with a solid, loyal base of support tend to win elections. But what if you’re just

Many candidates think they are going to win, but when the ballots are counted on Election Night they go down in flames. This usually happens because they never knew

I’ve never worked on a political campaign where the candidate didn’t want signs. Every candidate wants campaign signs. They play an important part in the campaign process. Unfortunately too

As well planned as your campaign might be, unexpected disruptions will occur.  Such interruptions are most likely to happen during a live event or interview than at any other

I’m a huge proponent of candidates making live phone calls. Live telephone calls are a great way to reach the voters, especially those who are not home when you

Of all the things that voters may want to know about a candidate, and all the things that a candidate may have to offer the voters, there’s really only

We’ve all heard the old cliche, “a picture is worth a thousand words.” There’s a reason it’s a cliche.  It’s because it’s true — especially when you’re running for

In a close or a tough race one of the most effective ways to distinguish yourself from your opponent, or opponents, is by doing a candidate comparison. Candidate comparisons

The late U.S. Senator Lloyd Bentsen once said, “politics is a full contact sport.” That means if you’re going to run for office you’re likely to get hit with

Mail is a major part of many winning campaigns, especially those for local office. In today’s case study we take a look at two mostly positive mailers in the