Category: Articles

first-7-things-winning-political-candidates-do

The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering
Brian Floyd

7 Little Things That Get Political Campaign Emails Marked as Spam

We all hate Spam. And I’m not talking about the meat in a can that Hawaiians are crazy about. I’m talking about the email kind of Spam. But what
Brian Floyd
political-campaign-danger

Winning Candidates Rules for Super Bowl Sunday

The Super Bowl is one of the biggest events in the United States of America. Since 2010, over 100 million people have tuned in to watch “the big game.”
Brian Floyd
5-winning-principles-tom-brady-teach-political-candidates

What Tom Brady Can Teach Political Candidates About Winning

Whether your love or hate Tom Brady, there is much political candidates can learn from Brady and his NFL career. The principles that Tom Brady has lived by earned
Brian Floyd
3-ways-candidates-blow-it-communicating-voters

3 Ways Candidates Blow it When Communicating with Voters

The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with
Brian Floyd
power-candidates-sending-letters-before-after-walking-precincts

The Power of Candidates Sending Letters Before & After Walking Precincts

One of the best ways you can win a local election is by walking precincts and knocking on doors. You can also increase the impact of this by sending
Brian Floyd
3-things-all-political-campaigns-have-in-common

3 Things All Political Campaigns Have in Common

All political campaigns have three things in common, regardless of whether they are successful or not:  the candidate who’s running, the money spent, and the issues important during the
Brian Floyd
importance-repetition-consistency-political-campaigns

Why Repetition and Consistency Helps Political Candidates Win Elections

Despite the multitude of ways you can reach the voters, it is now harder than ever for a candidate to make an impactful connection with any single voter. That’s
Brian Floyd
3-ways-winning-candidates-build-their-email-list

3 Ways Winning Candidates Build Voter Email Lists

As a candidate for elected office you should be using email to communicate with your voters. Your website and your email list are the two digital assets you absolutely
Brian Floyd

When Should a Political Candidate Start Running for Office?

One of the biggest things that harms a political candidate’s chances of winning an election if they start running too late. But when should a candidate start campaigning? And
Brian Floyd