Most candidates who lose an election honestly thought they were going to win. Every voter they’ve talked to said they were voting for them. But the results on Election Night

With Labor Day now behind us, the traditional political campaign season is upon us. Your free time will become more scarce as most of your waking hours should be

Are you thinking you need to hire a professional political consultant to run your campaign? If so, then you need to be slow and methodical about it. There’s five key

To be successful political candidate you need to fundraise. Not only that, but in many instances you’re going to need to raise  the money fast. Believe it or not,

Billboards are a waste of money for political campaigns.  And it’s not just billboards but any large roadside signs – like those 4×8 that candidates love. This article is

In education, if a teacher confuses their students, they lose the student. In marketing, if a company confuses their customers, they lose the customer. The same is true in

Warning:  Fundraising events can kill campaigns. Listen, these events definitely have their place in any campaign, but as a  campaign professional, I generally don’t encourage campaigns to host too many.

On July 28th, Hillary Clinton accepted the nomination of the Democratic Party to run as president this November.  That night she gave an acceptance speech to the assembled delegates of

Every political candidate for elected office needs a website.There’s no exception to that. Yes even in the age of social media mania, your campaign still needs one of those

All candidates should take ballot titles seriously.  The right title can help you win.  The wrong title can do exactly the opposite. Below a candidate’s name is their “ballot