When I first stepped into a campaign headquarters I kept hearing the term GOTV. I thought it was a special election television program for campaign insiders. I quickly learned
Even in the age of the Internet, email, and Facebook, telephone calls remain a highly effective way to contact voters. In almost every campaign I run telephone calls are
As I have written not all voters are equal. Some voters are more important than others because they always vote. These high propensity voters are key to winning many
In America we believe that all people are equal regardless of age, sex, race, religion, income, or education. On Election Day all votes carry equal weight. But when it
Whether you are a first time candidate or an incumbent, you need to have Candidate Emergency Kit. Like any roadside emergency kit, it’s a good idea to make sure