Opinion polling is a major part of modern campaigning and politics. If you doubt this, just turn on your preferred cable news channel. There’s a good bet there’s a
Successful political campaigns have several things in common. One of them is consistent messaging. A candidate who has a message that strikes a chord with the largest group of
The fastest way a candidate for elected office can get into trouble is with money. Now I’m not talking about stealing money from the campaign account or using campaign
About 15 years ago I ran a field campaign for a guy that got elected to the California State Assembly. The candidate was a highly disciplined and articulate professional. He was serious
How to win with Robo calls is a hotly debated topic that has been going on for decades now. Though many people beleive they are a complete waste of time,
Telephone calls are an essential part of every successful political campaign’s voter contact strategy. Today, many campaigns are specifically using mass text messaging to communicate on the phone with
This should go without saying, but in 21st Century America, your campaign needs to have a website. It doesn’t matter if you are running in an area that only
