The Wrong Way to do Negative Political Attack Mail

Part 3 of our case study of the Andy Wilson-Phil Hosp race in Pasadena, CA

The late U.S. Senator Lloyd Bentsen once said, “politics is a full contact sport.” That means if you’re going to run for office you’re likely to get hit with an attack. It also means you’re probably going to have to hit back at the opponent who attacked you.

As with all things, there’s a right way and a wrong way to go negative in a campaign. In the Pasadena City Council race we’ve been following both Phil Hosp and Andy Wilson have been attacking each other.

But as you’ll see in the video below, their attack mailers are far from as clear, strong, and effective as they easily could be.

What did you think of the attack mailers from the Hosp and the Wilson campaigns? There’s a lot you can learn from the mistakes that were made on their negative pieces.

To help ensure that your attacks are effective if you must go negative, be sure to check out this article: 7 Rules for Going Negative on Political Campaigns. It’ll make things quite clear for you.

And if you have to go negative with your mail, make sure your mail is clear, simple, and effective by following our 7 Rules for Winning with Glossy Mailers.