Hello 2020 and a year full of politics culminating in a presidential election!

This should be a very busy year with a lot of people running for elected office.

If you’ve wound up on this website, then you’re most likely one of those people.

And if that’s the case, you’re looking for advice that will help you run and win a political campaign.

Here’s the advice articles that were the most read by candidates like you in 2019:

5. Why Winning Candidates Understand Voter Propensity

Propensity simply describes any given voter’s likelihood of voting in any particular election based on the type of election being held.

Understanding the propensity of a voter is essential for a winning campaign.  It can make the difference between a victory or a defeat.

This is a primer for candidates to understand the different propensities of registered voters that need to be targeted by your campaign.

Tap this link to read the article.


4. The Pros and Cons of Running Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up.

But that doesn’t mean it’s impossible if you’re challenging someone for their seat.

You just need to be realistic about the endeavor as this article details.

Tap this link to read this article.


3. Picking a Winning Campaign Website Name

Every political candidate for elected office needs a website.

A candidate without a website is a candidate without a campaign and isn’t going to win on Election Day.

This article show you 5 do’s and 5 don’ts when it comes to picking a campaign website domain name.

Tap this link to read the article.


2. 7 Essentials of a Winning Campaign Fundraising Letter

Raising money is the crux of any political campaign.

It’s essential but most candidates dread the thought of asking for money.

A direct donor letter can actually be cost-effective when appealing to a larger number of donors.

Tap this link to read the article.


1.  The 6 Components of a Winning Campaign Stump Speech

Most of my clients have never run for office and they’re not used to public speaking, even in front of small groups.

Over the course of these campaigns, I’ve noticed that there are six key components that make for a good stump speech.

If you follow these, you’ll be in good shape as a candidate and might even surprise yourself as a public speaker.

Tap this link to read this article.


If you’re a first-time candidate, in addition to these articles I also recommend that you tap this link and visit the Star Here page to get your campaign up and running.