I have some really good news to share with you today.
The long-awaited training course, Writing Winning Press Releases: The Secrets of Powerful Press Releases for Candidates & Campaigns is now available.
Writing Winning Press Releases is a short, detailed course that covers everything you need to know when it comes to writing and sending out press releases on your campaign.
The course is broken down into three succinct modules.
Module 1: Getting Started with Press Releases
We start by taking a look at the purpose of a press release, types of press releases, and the big question candidates must ask before even writing a release.
Module 2: Writing Your Press Release
This is the nuts and bolts of the training. We look at exactly goes into a press release and rules of that make press releases effective.
Module 3: Distributing Your Press Release
We wrap things up with a look at who you should be sending your press releases to, as well as the best and worst times to send them.
The course also comes with five bonus downloads:
A Press Release Check List, examples of both a general and an event press release, and templates of both a general and an event press release.