by Brian Floyd | Winning Advice
As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy. That’s by using humor. Before we get to deep into this, you might be wondering if you...
by Brian Floyd | Start Here, Winning Advice
They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy...
by Brian Floyd | Winning Advice
Valentine’s Day is here and did you know that you need to have a strategy for it as a candidate for public office? Yes you do, but don’t go freaking out. It’s pretty simple and straight forward. Valentine’s Day is the day set aside to celebrate...
by Brian Floyd | Winning Advice
This Sunday, Tom Brady will make his seventh start in a Super Bowl as the quarterback of the New England Patriots. Whether your love or hate Brady, coach Bill Belichick, or the Patriots, there is much you as a candidate can learn from Tom Brady. I first wrote this...
by Brian Floyd | Messaging, Reaching Voters, Winning Advice
With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School. As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning...
by Brian Floyd | Fundraising & Endorsements, Start Here, Winning Advice
One of the biggest things that hampers a political candidate’s chances of winning an election is when they start running too late. But when should a candidate start campaigning? And can a candidate start running too early? I don’t believe there is really a...
