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Should Political Candidates Be Sending Mass Text Messages to Voters?

Should Political Candidates Be Sending Mass Text Messages to Voters?

by Brian Floyd | Reaching Voters, Winning Advice

Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and emails will likely connect you directly with a voter. And so will text messages. Mass...
Why Political Candidates Should Use Humor When Going Negative

Why Political Candidates Should Use Humor When Going Negative

by Brian Floyd | Winning Advice

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy.  That’s by using humor. Before we get to deep into this, you might be wondering if you...
The Pros and Cons of Running for Office Against an Incumbent

The Pros and Cons of Running for Office Against an Incumbent

by Brian Floyd | Start Here, Winning Advice

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy...
Hey Candidates, Let’s Talk About Valentine’s Day Shall We?

Hey Candidates, Let’s Talk About Valentine’s Day Shall We?

by Brian Floyd | Winning Advice

Valentine’s Day is here and did you know that you need to have a strategy for it as a candidate for public office? Yes you do, but don’t go freaking out. It’s pretty simple and straight forward. Valentine’s Day is the day set aside to celebrate...
What Tom Brady Can Teach Political Candidates About Winning

What Tom Brady Can Teach Political Candidates About Winning

by Brian Floyd | Winning Advice

This Sunday, Tom Brady will make his seventh start in a Super Bowl as the quarterback of the New England Patriots. Whether your love or hate Brady, coach Bill Belichick, or the Patriots, there is much you as a candidate can learn from Tom Brady. I first wrote this...
The Top Political Campaign Advice of 2017

The Top Political Campaign Advice of 2017

by Brian Floyd | Messaging, Reaching Voters, Winning Advice

With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School.  As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning...
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