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The Importance of Political Candidate Research on a Campaign

by Brian Floyd | Fundamentals, Getting Started, Winning Advice

As a candidate for elected office it’s a good idea to know both the strengths and the vulnerabilities of not only your opponents, but also of yourself as a candidate. It’s good to put the public records of both yourself and those running against you under...
3 Do’s & 3 Don’ts for Talking About a Political Opponent

3 Do’s & 3 Don’ts for Talking About a Political Opponent

by Brian Floyd | Winning Advice

Political campaigns get heated. Harsh words get spoken.  Hard hitting advertisements are put before the voters. This is all normal practice in the American political system and quite expected by the American people. Thomas Jefferson and James Madison wouldn’t...

One Question Political Candidates Must Answer Before Running

by Brian Floyd | Start Here, Winning Advice

There are some important questions every candidate must ask themselves — and answer honestly — before they decide to run for office. This may be the most important one a candidate needs to answer: Are you willing for your campaign to go negative if the...
Political Campaign Signs Don’t Vote — Or Do They?

Political Campaign Signs Don’t Vote — Or Do They?

by Brian Floyd | Messaging, Winning Advice

One of the first things I learned when I started out working on political campaigns is that “Signs don’t vote.” This is true, however I’m not convinced it is completely true. Having signs “everywhere” does not win elections. Having...
Guidelines for Declaring Victory, Conceding Defeat, and Demanding Recounts

Guidelines for Declaring Victory, Conceding Defeat, and Demanding Recounts

by Brian Floyd | Winning Advice

Every election comes to an end.  One candidate and their supporters are overjoyed, all others are to various levels disappointed. Life goes back to normal and the campaigning ceases until the next election. At least that’s how it’s been for most of ...
The 7 Major Habits of Winning Political Candidates

The 7 Major Habits of Winning Political Candidates

by Brian Floyd | Start Here, Winning Advice

If you as a political candidate are legitimately serious about winning your election, then you need to learn the seven key habits nearly all winning political candidates have in common. Some of these habits should seem obvious. Some you might disagree with. Others you...
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