by Brian Floyd | Reaching Voters
Early voting has become much more prominent in elections than it has ever been. As a candidate, it is essential that you factor this into your winning mail program. When Should You Start Mailing to Early Voters? There is no longer one Election Day in politics these...
by Brian Floyd | Reaching Voters
The Super Bowl is one of the biggest events in the United States of America. Since 2010, over 100 million people have tuned in to watch “the big game.” Does this affect political campaigns? Of course it does. If you’re thinking of actively...
by Brian Floyd | Messaging, Reaching Voters
The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with voters in one of the three following ways. 1. The Voters Don’t Care About What the...
by Brian Floyd | Reaching Voters
One of the best ways you can win a local election is by walking precincts and knocking on doors. You can also increase the impact of this by sending letters both before and after you go door to door. All things being equal in a political contest, a solid ground game...
by Brian Floyd | Reaching Voters
As a candidate for office, you need to introduce yourself to the highly likely voters in your area fast. The best way to do this is with personal introduction letters. Direct mail is the most effective way to communicate with the voters in a local contest. You can...
by Brian Floyd | Messaging, Reaching Voters, Winning Advice
With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School. As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning...
