by Brian Floyd | Reaching Voters
“What value do you place on summer parades? Does it keep name recognition up, or is it mostly a waste of time?” I received that question from a reader last month and thought that other candidates might be interested in the answer, hence today’s...
by Brian Floyd | Reaching Voters
Believe it or not, Mail is still king when it comes to mass communications to voters during a local election. Not sure about that? Then why is your mail box full of campaign mail in the weeks leading up to an election? And where will people be getting their absentee...
by Brian Floyd | Reaching Voters
Election Day is roughly a month away, but with many voters in many states now being allowed to vote early, actually voting is getting ready to start. With early voters making up a larger and larger share of the electorate, you can’t afford to ignore these...
by Brian Floyd | Messaging, Reaching Voters
As a candidate for public office you’re going to be required to give speeches, but let’s be honest — your speech could bomb with your audience. In my experience there are three mistakes political candidates often make when giving a speech. Each of...
by Brian Floyd | Reaching Voters, Winning Advice
Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and emails will likely connect you directly with a voter. And so will text messages. Mass...
by Brian Floyd | Reaching Voters
One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters...
