by Brian Floyd | Online Campaigning
As a candidate for political office you need to have an online presence. You must have a website, a Facebook page, and an email campaign. You may also be on Twitter. If you choose to use Twitter as one of your campaign messaging tools, then you need to use it...
by Brian Floyd | Online Campaigning
One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come back for revenge. Maybe it’s a tax lien or court case you didn’t think anyone would find....
by Brian Floyd | Online Campaigning
Once upon a time, it was easy to communicate with the voters en masse. You sent them mailers, advertised in the daily newspaper, and ran advertisements on television and radio stations. Then they gave us the Internet and everything changed. It’s become more and...
by Brian Floyd | Online Campaigning
Facebook has just shy of 2 billion active users currently. It’s an integrated part of life. Every campaign has a Facebook page now. But what if a more effective and less costly way to reach voters on line was plain, old fashioned email? As social media exploded...
by Brian Floyd | Online Campaigning
Email is an incredible marketing tool and one that every political campaign should be using. However, using email for your campaign is quite a bit different from the way you use email in your personal life. Now before getting started, there’s something important we...
by Brian Floyd | Online Campaigning
All candidates for elected office feel a compulsion to share and comment often on Facebook, Twitter, and the various other social media platforms. Because of this many candidates get themselves into hot water due to what they post on social media. It’s easy to...
