by Brian Floyd | Online Campaigning
One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come back for revenge. Maybe it’s a tax lien or court case you didn’t think anyone would find....
by Brian Floyd | Online Campaigning
Facebook has just shy of 2 billion active users currently. It’s an integrated part of life. Every campaign has a Facebook page now. But what if a more effective and less costly way to reach voters on line was plain, old fashioned email? As social media exploded...
by Brian Floyd | Online Campaigning
Email is an incredible marketing tool and one that every political campaign should be using. However, using email for your campaign is quite a bit different from the way you use email in your personal life. Now before getting started, there’s something important we...
by Brian Floyd | Messaging, Online Campaigning
Every political candidate for elected office needs a website.There’s no exception to that. Yes even in the age of social media mania, your campaign still needs one of those late 20th century inventions called a website. A candidate without a website is a...
by Brian Floyd | Messaging, Online Campaigning
If you’re a candidate for elected office you need to have a campaign website. There aren’t any if’s or but’s about it. If you don’t have your own website, there’s a good chance you’re going to lose votes and possibly lose...
by Brian Floyd | Messaging, Online Campaigning
Social media platforms like Facebook, You Tube, Twitter, Instagram, and so forth are incredible tools for communication – especially for campaigns. Social media allows you directly communicate with the voters, bypassing the gatekeepers of traditional media...
