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Why Winning Candidates Think Before Sharing on Social Media

by Brian Floyd | Online Campaigning

One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come back for revenge. Maybe it’s a tax lien or court case you didn’t think anyone would find....
3 Reasons Email is More Important than Facebook on a Campaign

3 Reasons Email is More Important than Facebook on a Campaign

by Brian Floyd | Online Campaigning

Facebook has just shy of 2 billion active users currently. It’s an integrated part of life. Every campaign has a Facebook page now. But what if a more effective and less costly way to reach voters on line was plain, old fashioned email? As social media exploded...

15 Email Best Practices for Winning Political Candidates

by Brian Floyd | Online Campaigning

Email is an incredible marketing tool and one that every political campaign should be using. However, using email for your campaign is quite a bit different from the way you use email in your personal life. Now before getting started, there’s something important we...
Choosing a Winning Campaign Website Name

Choosing a Winning Campaign Website Name

by Brian Floyd | Messaging, Online Campaigning

Every political candidate for elected office needs a website.There’s no exception to that. Yes even in the age of social media mania, your campaign still needs one of those late 20th century inventions called a website. A candidate without a website is a...
Why Every Candidate Needs a Website

Why Every Candidate Needs a Website

by Brian Floyd | Messaging, Online Campaigning

If you’re a candidate for elected office you need to have a campaign website.  There aren’t any if’s or but’s about it.  If you don’t have your own website, there’s a good chance you’re going to lose votes and possibly lose...
How to go viral on Social Media in the worst way

How to go viral on Social Media in the worst way

by Brian Floyd | Online Campaigning

Social media is one of the greatest tools to come out of the rise of the Internet. Families and friends miles and sometimes oceans apart can stay in constant contact. We don’t have to wait for a scheduled time for news to be delivered.  It’s instantly and...
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