by Brian Floyd | Online Campaigning
We all hate Spam. And I’m not talking about the meat in a can that Hawaiians are crazy about. I’m talking about the email kind of Spam. But what most of us hate more is when we send a legitimate email and a Spam filter picks it up and mistakenly keeps the...
by Brian Floyd | Online Campaigning
The old adage says “Never build a house on rented land.” Why? Because the owner can sell the land – and your house – out from under you at any moment. Facebook is in the process of doing that to countless political campaigns right now....
by Brian Floyd | Online Campaigning
As a candidate for elected office you should be using email to communicate with your voters. But to do that you’ll need to build an email list. Here’s three ways to do it. 1. Personally Build Your Email List When you talk to a voter who either supports...
by Brian Floyd | Online Campaigning, Reaching Voters
If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and email is the way to go, but a recent experience I had proves my point. I recently took a few...
by Brian Floyd | Online Campaigning, Reaching Voters
As a candidate for office Google search is extremely important to you. But Google might be waving people off from visiting your website. Google Search is the way that most people are going to find your website and online campaign presence. Google is the uncontested...
by Brian Floyd | Online Campaigning
As a candidate for elected office you’ll need a distinct email address for your campaign. A lot of candidates attempt to do this by creating a free Gmail account. Yes that works, but its not the best way to go. When you decide to run for office you should...
