by Brian Floyd | Messaging, Press Releases
Even in the age of social media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need to be smart about it and avoid these five common mistakes. 1. The Press Release Doesn’t Help You...
by Brian Floyd | Messaging
Last week in Pennsylvania special election, Democrat Conor Lamb defeated Republican Rick Saccone in a congressional seat Donald Trump won by 20 points in 2016. What can candidates learn from this? Though Lamb only won by 627 votes, this victory is quite significant....
by Brian Floyd | Messaging, Reaching Voters
The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with voters in one of the three following ways. 1. The Voters Don’t Care About What the...
by Brian Floyd | Messaging, Reaching Voters, Winning Advice
With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School. As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning...
by Brian Floyd | Messaging, Reaching Voters
Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important for a political candidate who is serious about winning to utilize both repetition and...
by Brian Floyd | Messaging
You wanted to say ‘no’ when you read that, didn’t you? You’ve seen too many election results to believe voters act in a rational way. But what if those being irrational aren’t the voters but the pundits and politicians foolishly criticize...
