by Brian Floyd | Coronavirus & Campaigning, Messaging
Since March every aspect of American life has been turned upside down and remains in a state of upheaval. This includes political campaigns like yours. Candidates must immediately adapt their campaign to this current reality that many refer to as the “New...
by Brian Floyd | Messaging, Winning Advice
One of the first things I learned when I started out working on political campaigns is that “Signs don’t vote.” This is true, however I’m not convinced it is completely true. Having signs “everywhere” does not win elections. Having...
by Brian Floyd | Messaging
After 15 years of political consulting, I’m excited to announce I’m pulling back the curtain and revealing to all the secret formula anyone running for office (in any state) can use right now to win an election. Introducing The Winning Message: A 6-Step...
by Brian Floyd | Messaging
On a political campaign you’re going to spend a lot of time talking about yourself and your plans. This is necessary but also comes with it’s own perils. When making a political campaign speech, you must be vigilant when using the words “I”...
by Brian Floyd | Messaging, Reaching Voters
As a candidate for public office you’re going to be required to give speeches, but let’s be honest — your speech could bomb with your audience. In my experience there are three mistakes political candidates often make when giving a speech. Each of...
by Brian Floyd | Messaging
Today we’re releasing a new candidate training: Secrets of a Winning Political Campaign Stump Speech. Once you decide to run for public office you become a public speaker. A lot of people have never given a speech before and it scares the daylights out of them....
