How Candidates Can Show Leadership During the Coronavirus Crisis

by Brian Floyd | Coronavirus & Campaigning, Messaging

Since March every aspect of American life has been turned upside down and remains in a state of upheaval. This includes political campaigns like yours. Candidates must immediately adapt their campaign to this current reality that many refer to as the “New...

Why Candidates Should Avoid Citing Coronavirus News from China

by Brian Floyd | Coronavirus & Campaigning

I am advising all of my clients not to cite any news coming out of the Chinese government or its state-controlled news agency, Xinhua. This is not racist, bigoted, or xenophobic advice. Rather it’s advice that serious candidates who don’t want to spread...

5 Things Candidates Should Share on Social Media During the Coronavirus Crisis

by Brian Floyd | Coronavirus & Campaigning, Online Campaigning, Reaching Voters

Like everything else in life, your campaign has been seriously upended by the current Coronvirus Crisis. Social Distancing and Shelter in Place orders have completely disrupted traditional campaign activities. Going door to door, holding town hall meetings, even...

5 Ways to Still Campaign During the Coronavirus Crisis

by Brian Floyd | Coronavirus & Campaigning, Reaching Voters

I could not have anticipated ever writing this article.  Then again, I don’t think any of us could have anticipated the way this novel coronavirus has so dramatically impacted our country in the last week. The absolute most important thing right now is the...