by Brian Floyd | Coronavirus & Campaigning, Messaging
Since March every aspect of American life has been turned upside down and remains in a state of upheaval. This includes political campaigns like yours. Candidates must immediately adapt their campaign to this current reality that many refer to as the “New...
by Brian Floyd | Coronavirus & Campaigning
I am advising all of my clients not to cite any news coming out of the Chinese government or its state-controlled news agency, Xinhua. This is not racist, bigoted, or xenophobic advice. Rather it’s advice that serious candidates who don’t want to spread...
by Brian Floyd | Coronavirus & Campaigning, Online Campaigning, Reaching Voters
Like everything else in life, your campaign has been seriously upended by the current Coronvirus Crisis. Social Distancing and Shelter in Place orders have completely disrupted traditional campaign activities. Going door to door, holding town hall meetings, even...
by Brian Floyd | Coronavirus & Campaigning, Reaching Voters
I could not have anticipated ever writing this article. Then again, I don’t think any of us could have anticipated the way this novel coronavirus has so dramatically impacted our country in the last week. The absolute most important thing right now is the...
