The Campaign School
  • Home
  • About
    • About The Campaign School
    • Meet Brian Floyd
  • Start Here
  • Candidate Advice
    • Getting Started
    • Fundraising & Endorsements
    • Reaching Voters
    • Messaging
    • Online Campaigning
    • Strategies & Tactics
  • Courses
  • Contact Us
Select Page

5 Books Successful Political Candidates Need to Read

by Brian Floyd | Candidate Advice

If you’re serious about being a highly successful political candidate, and by extension an effective public official who continues to get elected, you need to always stay a few steps of not only your competitors, but also your peers. Beyond the fundamentals of...

Why Winning Candidates Give Voters a Holiday Break

by Brian Floyd | Candidate Advice, Strategies & Tactics

This is an article I never thought I’d have to write, but it seems too many candidates just won’t give voters a break during the holidays. So I’m going to say this as clearly as I can. Unless you have an election in December or early January —...

How to Know When to Seek an Election Recount

by Brian Floyd | Candidate Advice, Strategies & Tactics

To seek a recount, or to not seek a recount, that dear candidate is the question. But what is the answer? In my experience, not seeking a recount is probably the wisest course of action. During my 24 years working on political campaigns, I’ve been involved in...

What Kind of Elected Official Will You Be? A Leader or a Politician?

by Brian Floyd | Candidate Advice

This wasn’t the article I intended to publish today. I’m not even sure I should be writing it. However it’s something I feel very strongly about and want to share with you. The picture below is what motivated me to do so. This image conveys so much...

Running for Office to Raise Your Name Identification is a Dumb Idea

by Brian Floyd | Candidate Advice, Fundamentals, Start Here

People decide to run for political office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I hear far too often is “I’m only running to raise my name identification.” If...
How to Win an Election by Chasing Vote by Mail Ballots

How to Win an Election by Chasing Vote by Mail Ballots

by Contributing Author | Candidate Advice

Chasing Vote By Mail ballots wins elections. Running a good chase program is like GOTV (Get Out The Vote) every day of the month running up and through Election Day. A good Vote By Mail Chase program requires commitment, tenacity, organization, and just plain old hard...

Search The Campaign School

(c) Brian Floyd Enterprises, Inc. 2015-2020