by Marc Troast | Winning Advice
As a candidate for elected office you will need to deal with traditional media in some form of fashion. Most people who have never run for office lack any experience in this are. That often gets them into trouble as candidates. Here’s five things to know...
by Marc Troast | Fundraising & Endorsements
Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements. How? Because endorsements allow the candidate to tell donors, voters and the media that you are a viable candidate. Who should you ask for an...
by Marc Troast | Messaging
You may not want to hear this but there is a place in many political campaigns for going negative. Why? Because at the end of the day negative campaigning works. Most people say they don’t like it and many candidates say they’ll never go negative. But if...
by Marc Troast | Voter Targeting
When I first stepped into a campaign headquarters I kept hearing the term GOTV. I thought it was a special election program for campaign insiders. Quickly I found out GOTV meant Get Out The Vote! There are many methods of getting out the vote however, there are two...
by Marc Troast | Fundraising & Endorsements
Money and politics go hand in hand. It often gets a bad rap and sometimes for good reason (case in Point – don’t be this guy). But as a candidate you know its essential to tell your story, spread your message, and raise your name ID. The only way to do...
