If you’re thinking of actively campaigning on Super Bowl Sunday I only have one thing to say to you: Don’t!
Super Bowl Sunday is a de facto holiday observed by millions of Americans.
It is a day for high caloric food, cold beer, sometimes entertaining commercials, a dazzling musical halftime number, and yes even a football game.
You must respect this unofficial holiday, even if you are not a football fan yourself.
Yes, the ratings for NFL games took a hit this season – fueled in part by some players kneeling during the National Anthem.
Those who turned the channel and tuned out of the NFL because of these protests did so because they found the displays disrespectful to the country they love.
Because of that you might reason that campaigning on Super Bowl Sunday won’t be such a big deal this year.
I wouldn’t feel comfortable taking that risk.
The Super Bowl always tends to be somewhat of a big deal, if purely for social reasons.
Plus, I understand that during the 2017 that not a single player for either the New England Patriots or the Philadelphia Eagles took a knee during the Star-Spangled Banner.
This will allow even those who protested the protests to watch the big game in good conscience on Sunday.
And they won’t be doing it alone. They’ll be with family or friends. They may attend a party or throw one themselves.
You wouldn’t crash anyone’s party any other day of the week, so don’t crash a Super Bowl party by actively campaigning on Super Bowl Sunday.
Should you knock on voters doors or call them on the phone during the game, you are going to piss them off.
Super Bowl Sunday is their day, not yours, so leave them alone. Don’t actively campaign on it.
But you can passively campaign on Super Bowl Sunday.
What exactly does that mean?
If you have radio and televisions ads running for your campaign, keep them going.
And engage the voters on your social media channels — but not about your campaign — about the game.
Put a post on Facebook or a tweet on Twitter about which team you’re pulling for.
Enjoy a nice back and forth with those who comment. That’s what Facebook wants these days anyway.
If you’re having a party for the game or attend one, share pictures on social media of the food spread laid out before you.
Those things will make you appear like a nice, regular, normal person with a life outside of politics.
Nice, regular, normal people are the ones voters feel they can talk to about the issues important to them.
And if you happen to have a good plan to address those issues, you’ll find yourself picking up supporters and votes.
Just don’t even think about doing it on Super Bowl Sunday.
Because if you’re out campaigning and not watching the Super Bowl yourself, that won’t make you appear as a nice, regular, and normal person.
Nope. Instead it’ll make you look un-American and weird.
And Un-American and weird candidates don’t usually win elections.