Hey Candidates, Let’s Talk About Valentine’s Day Shall We?

Valentine’s Day is here and did you know that you need to have a strategy for it as a candidate for public office? Yes you do, but don’t go freaking out. It’s pretty simple and straight forward. Valentine’s Day is the day set aside to celebrate romantic affection and dote over our significant other. I’ve […]

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5 Twitter Tips for Winning Political Candidates

No, acting like Donald Trump isn't one of them

As a candidate for elected office you probably already have your campaign’s Facebook Page up and running. But are you also on Twitter? And if so, are you using Twitter right? The last few years I’ve considered Facebook mandatory for candidates and Twitter optional. My views on Twitter are changing and even I’m using it more. […]

Twitter for Political Campaigns

Why Winning Candidates Don’t Actively Campaign on Super Bowl Sunday

If you’re thinking of actively campaigning on Super Bowl Sunday I only have one thing to say to you:  Don’t! Super Bowl Sunday is a de facto holiday observed by millions of Americans. It is a day for high caloric food, cold beer, sometimes entertaining commercials, a dazzling musical halftime number, and yes even a […]

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What Tom Brady Can Teach Political Candidates About Winning

This Sunday, Tom Brady will make his seventh start in a Super Bowl as the quarterback of the New England Patriots. Whether your love or hate Brady, coach Bill Belichick, or the Patriots, there is much you as a candidate can learn from Tom Brady. I first wrote this article last year’s after the Patriots […]

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Will Facebook Destroy Your Online Political Campaign Game?

Major Changes Will Negatively Impact Your Page's Reach

The old adage says “Never build a house on rented land.” Why? Because the owner can sell the land – and your house – out from under you at any moment. Facebook is in the process of doing that to countless political campaigns right now. You’re probably wondering what exactly is happening with Facebook, what […]

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3 Ways Candidates Blow it When Communicating with Voters

And what you can do to not be one of them

The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with voters in one of the three following ways. 1. The Voters Don’t Care About What the Candidate is Talking About Whatever you’re talking about in your […]

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The Power of Candidates Sending Letters Before & After Walking Precincts

One of the best ways you can win a local election is by walking precincts and knocking on doors. You can also increase the impact of this by sending letters both before and after you go door to door. All things being equal in a political contest, a solid ground game can elevate your campaign […]

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How Personal Introduction Letters Help Candidates Win Elections

As a candidate for office, you need to introduce yourself to the highly likely voters in your area fast. The best way to do this is with personal introduction letters. Direct mail is the most effective way to communicate with the voters in a local contest. You can target your mail specifically at the voters […]

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3 Things All Political Campaigns Have in Common

All political campaigns have three things in common, regardless of whether they are successful or not:  the candidate who’s running, the money spent, and the issues important during the race. This may all seem quite basic, but too many candidates who should win have self-imploded because they skipped the basics. Knowing how these three factors […]

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The Top Political Campaign Advice of 2017

With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School.  As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning Campaign Press Release Press releases are one of […]

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