The Power of Candidates Sending Letters Before & After Walking Precincts

One of the best ways you can win a local election is by walking precincts and knocking on doors. You can also increase the impact of this by sending letters both before and after you go door to door. All things being equal in a political contest, a solid ground game can elevate your campaign […]

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How Personal Introduction Letters Help Candidates Win Elections

As a candidate for office, you need to introduce yourself to the highly likely voters in your area fast. The best way to do this is with personal introduction letters. Direct mail is the most effective way to communicate with the voters in a local contest. You can target your mail specifically at the voters […]

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3 Things All Political Campaigns Have in Common

All political campaigns have three things in common, regardless of whether they are successful or not:  the candidate who’s running, the money spent, and the issues important during the race. This may all seem quite basic, but too many candidates who should win have self-imploded because they skipped the basics. Knowing how these three factors […]

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The Top Political Campaign Advice of 2017

With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School.  As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning Campaign Press Release Press releases are one of […]

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The Importance of Repetition and Consistency for Political Campaigns

Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important for a political candidate who is serious about winning to utilize both repetition and consistency in their campaign materials. Let’s start with the problem of connecting […]

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3 Ways Winning Candidates Build Voter Email Lists

As a candidate for elected office you should be using email to communicate with your voters. But to do that you’ll need to build an email list. Here’s three ways to do it. 1. Personally Build Your Email List When you talk to a voter who either supports your candidacy or might, you should add […]

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When Should a Political Candidate Start Running for Office?

One of the biggest things that hampers a political candidate’s chances of winning an election is when they start running too late. But when should a candidate start campaigning? And can a candidate start running too early? I don’t believe there is really a time that is too early to for a candidate to start […]

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3 Personality Traits Voters Want in Political Candidates

If you’re a candidate for office these days you’ve got a thankless job. A huge majority of Americans simply do not trust people in public office or seeking it. But rather than allowing that to stop you from running, you can use it to your advantage. A big reason many people don’t trust government is […]

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Why Physical Mail Still Beats Email on Political Campaigns

If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and email is the way to go, but a recent experience I had proves my point. I recently took a few days off to go to Las […]

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Why Candidates Should Consider Sending Thanksgiving Cards

With the holiday season upon us, many candidates are thinking about sending Christmas cards to their supporters. But might I suggest you send Thanksgiving cards instead? First, I am a huge proponent of sending out personal hand written notes and cards sent at any time. A personal note goes a long way to cement a relationship. […]

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