Why Political Candidates Need to Start Doing Facebook Live

The so-called Facebook Apocalypse is upon us. But despair not. If you want to continue using Facebook as a viable voter contact tool then you need to turn your attention to Facebook Live. I spent half of last week at Social Media Marketing World and I walked away with three key insights for political candidates. […]

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A Winning Strategy for Candidates Mailing to Early Voters

Early voting has become much more prominent in elections than it has ever been. As a candidate, it is essential that you factor this into your winning mail program. When Should You Start Mailing to Early Voters? There is no longer one Election Day in politics these days. There are two. You should view the […]

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The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

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7 Little Things That Get Political Campaign Emails Marked as Spam

We all hate Spam. And I’m not talking about the meat in a can that Hawaiians are crazy about. I’m talking about the email kind of Spam. But what most of us hate more is when we send a legitimate email and a Spam filter picks it up and mistakenly keeps the email message out […]

Hey Candidates, Let’s Talk About Valentine’s Day Shall We?

Valentine’s Day is here and did you know that you need to have a strategy for it as a candidate for public office? Yes you do, but don’t go freaking out. It’s pretty simple and straight forward. Valentine’s Day is the day set aside to celebrate romantic affection and dote over our significant other. I’ve […]

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5 Twitter Tips for Winning Political Candidates

No, acting like Donald Trump isn't one of them

As a candidate for elected office you probably already have your campaign’s Facebook Page up and running. But are you also on Twitter? And if so, are you using Twitter right? The last few years I’ve considered Facebook mandatory for candidates and Twitter optional. My views on Twitter are changing and even I’m using it more. […]

Twitter for Political Campaigns

Why Winning Candidates Don’t Actively Campaign on Super Bowl Sunday

If you’re thinking of actively campaigning on Super Bowl Sunday I only have one thing to say to you:  Don’t! Super Bowl Sunday is a de facto holiday observed by millions of Americans. It is a day for high caloric food, cold beer, sometimes entertaining commercials, a dazzling musical halftime number, and yes even a […]

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What Tom Brady Can Teach Political Candidates About Winning

This Sunday, Tom Brady will make his seventh start in a Super Bowl as the quarterback of the New England Patriots. Whether your love or hate Brady, coach Bill Belichick, or the Patriots, there is much you as a candidate can learn from Tom Brady. I first wrote this article last year’s after the Patriots […]

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Will Facebook Destroy Your Online Political Campaign Game?

Major Changes Will Negatively Impact Your Page's Reach

The old adage says “Never build a house on rented land.” Why? Because the owner can sell the land – and your house – out from under you at any moment. Facebook is in the process of doing that to countless political campaigns right now. You’re probably wondering what exactly is happening with Facebook, what […]

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