3 Ways Candidates Blow it When Communicating with Voters

And what you can do to not be one of them

The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with voters in one of the three following ways. 1. The Voters Don’t Care About What the Candidate is Talking About Whatever you’re talking about in your […]


5 Things Winning Political Candidates Learn from a Poll

And 3 ways to do a poll for your campaign

A lot of candidates think they are going to win, but when the ballots are counted on Election Night they go down in flames. This usually happens because they never knew where they stood with the voters, what issues mattered most to the voters, and who the voters trusted. There’s an easy way to prevent […]


5 Ways Telephone Town Hall Meetings Help Candidates Win

Have you ever heard of a Telephone Town Hall Meeting? Have you ever participated in one? Have you considering hosting one as a candidate? It might surprise you to learn but a Telephone Town Hall Meeting is one of the best kept secrets in politics. You can use them to solidify support, enlist volunteers, and […]


How to Hire a Political Campaign Consultant

5 steps candidates should take when interviewing consultants

Are you thinking you need to hire a professional political consultant to run your campaign? If so, then you need to be slow and methodical about it. There’s five key steps all candidates should take when they consider bringing on a consultant. If you don’t follow these steps, you may greatly regret it later. But before […]


Why Winning Candidates Make Live Phone Calls

In recent years I’ve faced a certain amount of push back from candidates about making live calls for their campaigns.  They don’t think their effective.  They don’t think people answer their phones anymore.  They think live calls are a waste of money. From my experience running campaigns and winning elections I can state clearly that their […]