The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is the plan. The plan tells the voters what you want to do on their behalf should they elect you to office. The dangerous temptation every candidate faces is to offer a plan that’s dense with information and details. Don’t do that.  Stick to a three-point plan […]

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The Three C’s of a Winning Political Campaign Message

Last week Daniel Henninger wrote in  The Wall Street Journal about President Trump bringing John Kelly on as new his Chief of Staff and Kelly’s immediate firing of Anthony Scaramucci. He stated, “Mr. Kelly’s new job is to deploy across the Trump White House the three c-words that Anthony Scaramucci did not use in his […]

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Why Winning Candidates Never Confuse Voters with their Message

If you’re serious about winning your election, then you need a winning campaign message that resonates with the voters on an issue or set of issues they strongly care about. If you’re not talking about issues important to the voters – or you’re doing it in a confusing way – you’re not going to connect […]

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Why Consistency is Key to Winning an Election

You have a winning message that’s about the voters, centers on issues that extremely frustrate them, and have a realistic plan to make things better for your community. But you’re still not connecting with the voters. How is this possible? If you called me in and asked me to examine your campaign to figure out […]

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Running for Office to Raise Your Name Identification is a Dumb Idea

It's also a strategy that doesn't work

People decide to run for political office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I hear far too often is “I’m only running to get raise my name identification.” If that’s why you’re running – to increase your name ID – […]

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Why Family Must Always Come First on Political Campaigns

Do you know what the most important asset a candidate can have when running for office?  It’s not money. It’s not volunteers. It’s not a winning message. While all those things are important, the one thing I’ve found that matters most to a winning candidate is family. Family should always come first in your political […]

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Why Winning Candidates Must Have 100% Focus on Victory

It makes the biggest difference in almost every race.

There’s really only one thing that differentiates a winning political candidate from a losing office seeker. It’s so clear and obvious that many candidates miss it. Simply put, winning candidates focus on winning the election. Losing candidates don’t. Yes, it’s obvious that as a candidate for elected office your focus should be on winning. Yet […]

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3 Ways Winning Candidates Raise Money Fast for Their Campaigns

Money and politics go hand in hand. It often gets a bad rap and sometimes for good reason (case in Point – don’t be this guy). But as a candidate you know its essential to tell your story, spread your message, and raise your name ID. The only way to do that is to raise […]

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Why Winning Candidates Must Say No to Campaign Junk

Once you become a candidate for office and your phone number, address, and email become public information you’ll be inundated by people who want to “help” with your campaign. Don’t be fooled. They’re not reaching out to help you. They only want to help themselves to your money. If you fall for their B.S. it […]

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How Winning Candidates Use the 5 Second Rule to Reach Voters

If you’re serious about winning your election, then you need to understand the 5 Second Rule. No, this has nothing to do with dropping a piece of food and picking it up so you can eat it as quickly as possible. It means if you’re going to connect with busy and distracted voters (which is […]