3 Do’s & 3 Don’ts for Talking About a Political Opponent

Political campaigns get heated. Harsh words get spoken.  Hard hitting advertisements are put before the voters. This is all normal practice in the American political system and quite expected by the American people. Thomas Jefferson and James Madison wouldn’t want it any other way.   Heck, they encouraged and participated in such campaign tactics themselves. […]

Political Campaign Signs Don’t Vote — Or Do They?

One of the first things I learned when I started out working on political campaigns is that “Signs don’t vote.” This is true, however I’m not convinced it is completely true. Having signs “everywhere” does not win elections. Having signs in the right locations, well that’s a bit of a different story. (The photo above […]

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The 7 Major Habits of Winning Political Candidates

Are you as a candidate serious about winning your election? If so, then you need to know and learn the seven key habits that nearly all winning political candidates have in common. Some of these habits should seem obvious, and some you might disagree with and want to ignore. Don’t ignore them. Not if you […]

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The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]

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The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

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The Importance of Repetition and Consistency for Political Campaigns

Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important for a political candidate who is serious about winning to utilize both repetition and consistency in their campaign materials. Let’s start with the problem of connecting […]

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Candidate Beware! The Press is not a Friend to your Campaign

5 Tips for Dealing with the Traditional Media

As a candidate for elected office you will need to deal with press in some form of fashion. Most people who have never run for office lack any experience in this are.  That often gets them into trouble as candidates. First the traditional media landscape has changed much in the last 20 years, even more […]

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If You Want to Win Your Election, You Need to Raise Money

The easiest way for a good candidate with good ideas to lose an election is by failing to raise money. Honesty, this happens far more than I’d like to admit. These well-meaning candidates rely on word-of-mouth or so called grassroots campaigning to win, but they don’t. They get wiped out. Please don’t let this happen […]

3 Important Elements Winning Political Campaign Have in Common

All winning political campaigns have three elements in common, I call them the 3 Important M’s: Message, Money, and Minutes. If you want to win your election, you must keep these three elements — the 3 Important M’s — in constant focus. Message Your winning message is absolutely the most important aspect of your campaign. […]

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The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is the plan. The plan tells the voters what you want to do on their behalf should they elect you to office. The dangerous temptation every candidate faces is to offer a plan that’s dense with information and details. Don’t do that.  Stick to a three-point plan […]

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