The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]

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The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

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Hey Candidates, Let’s Talk About Valentine’s Day Shall We?

Valentine’s Day is here and did you know that you need to have a strategy for it as a candidate for public office? Yes you do, but don’t go freaking out. It’s pretty simple and straight forward. Valentine’s Day is the day set aside to celebrate romantic affection and dote over our significant other. I’ve […]

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What Tom Brady Can Teach Political Candidates About Winning

This Sunday, Tom Brady will make his seventh start in a Super Bowl as the quarterback of the New England Patriots. Whether your love or hate Brady, coach Bill Belichick, or the Patriots, there is much you as a candidate can learn from Tom Brady. I first wrote this article last year’s after the Patriots […]

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The Importance of Repetition and Consistency for Political Campaigns

Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important for a political candidate who is serious about winning to utilize both repetition and consistency in their campaign materials. Let’s start with the problem of connecting […]

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3 Things Winning Candidates Avoid with Last Mailers

Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an election. Here’s three things you need to know about your last mailers. 1. Don’t Send Your Mailers Too Late How good is a campaign mailer that […]

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WARNING: Big Endorsements Don’t Equal Election Victory

One of the most important but also the most useless things for a candidate are endorsements. Yes, big endorsements help you raise money and provide you third party credibility. They won’t however guarantee you a win. As I wrote previously, the three most important parts of a winning political campaign are the three M’s:  message, […]

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5 Tips for Dealing with Traditional Media on a Political Campaign

As a candidate for elected office you will need to deal with traditional media in some form of fashion.  Most people who have never run for office lack any experience in this are.  That often gets them into trouble as candidates. Here’s five things to know BEFORE you speak to the press. First the traditional […]

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3 Lessons to Learn from Hillary Clinton and her 2016 Election Loss

CASE STUDY: The dangers her loss teaches all candidates to avoid

Hilary Clinton is all over the country right now promoting and selling her book What Happened. The purpose of the book is to explain and rationalize why she lost a race that nearly everyone (including me) thought she would would win handily. Looking back at her campaign, I believe there are three lessons candidates at […]

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If You Want to Win Your Election, You Need to Raise Money

The easiest way for a good candidate with good ideas to lose an election is by failing to raise money. Honesty, this happens far more than I’d like to admit. These well-meaning candidates rely on word-of-mouth or so called grassroots campaigning to win, but they don’t. They get wiped out. Please don’t let this happen […]