Hey Candidates, Let’s Talk About Valentine’s Day Shall We?

Valentine’s Day is here and did you know that you need to have a strategy for it as a candidate for public office? Yes you do, but don’t go freaking out. It’s pretty simple and straight forward. Valentine’s Day is the day set aside to celebrate romantic affection and dote over our significant other. I’ve […]

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What Tom Brady Can Teach Political Candidates About Winning

On Sunday, February 3, 2019 Tom Brady won his sixth Super Bowl as the quarterback of the New England Patriots. Whether your love or hate Brady, coach Bill Belichick, or the Patriots, there is much you as a candidate can learn from Tom Brady. I first wrote this article after the Patriots incredible and improbable […]

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3 Things All Political Campaigns Have in Common

All political campaigns have three things in common, regardless of whether they are successful or not:  the candidate who’s running, the money spent, and the issues important during the race. This may all seem quite basic, but too many candidates who should win have self-imploded because they skipped the basics. Knowing how these three factors […]

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The Top Political Campaign Advice of 2017

With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School.  As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning Campaign Press Release Press releases are one of […]

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The Importance of Repetition and Consistency for Political Campaigns

Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important for a political candidate who is serious about winning to utilize both repetition and consistency in their campaign materials. Let’s start with the problem of connecting […]

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When Should a Political Candidate Start Running for Office?

One of the biggest things that hampers a political candidate’s chances of winning an election is when they start running too late. But when should a candidate start campaigning? And can a candidate start running too early? I don’t believe there is really a time that is too early to for a candidate to start […]

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3 Personality Traits Voters Want in Political Candidates

If you’re a candidate for office these days you’ve got a thankless job. A huge majority of Americans simply do not trust people in public office or seeking it. But rather than allowing that to stop you from running, you can use it to your advantage. A big reason many people don’t trust government is […]

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Why Candidates Should Consider Sending Thanksgiving Cards

With the holiday season upon us, many candidates are thinking about sending Christmas cards to their supporters. But might I suggest you send Thanksgiving cards instead? First, I am a huge proponent of sending out personal hand written notes and cards sent at any time. A personal note goes a long way to cement a relationship. […]

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5 Lessons for Candidates from the Virginia November 2017 Election

What you should learn from Ralph Northam's victory in the Old Dominion

Last Tuesday in Virginia,  Ed Gillespie and Republicans took a serious pummeling at the hands of Ralph Northam and the Democrats. The pundits are all talking about what these results could foreshadow in the 2018 midyear elections. But what does last week’s election in Old Dominion mean to you as a candidate for office? First […]

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3 Things Winning Candidates Avoid with Last Mailers

Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an election. Here’s three things you need to know about your last mailers. 1. Don’t Send Your Mailers Too Late How good is a campaign mailer that […]

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