3 Do’s & 3 Don’ts for Talking About a Political Opponent

Political campaigns get heated. Harsh words get spoken.  Hard hitting advertisements are put before the voters. This is all normal practice in the American political system and quite expected by the American people. Thomas Jefferson and James Madison wouldn’t want it any other way.   Heck, they encouraged and participated in such campaign tactics themselves. […]

Why Political Candidates Should Use Humor When Going Negative

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy.  That’s by using humor. Before we get to deep into this, you might be wondering if you must go negative and on the […]

7 Rules for Going Negative on Political Campaigns

Most voters (and many of your supporters) will tell you they’re turned off by negative campaigning literature. They’re probably telling the truth, while at the same time not realizing that negative campaigning is influencing their vote. How can this be? How can voters who adamantly hate negative campaigning, have their voting behavior swayed when a […]