3 Reasons Winning Candidates Don’t Buy Newspaper Ads

Once upon a time newspaper ads and editorial endorsements helped win elections. Those days are long since over. Candidates no longer need to worry about a newspaper’s endorsement or buying an ad in any paper. I tell the candidates I work with not to put too much energy into seeking a newspaper’s endorsement. I also […]


Candidate Beware! The Press is not a Friend to your Campaign

5 Tips for Dealing with the Traditional Media

As a candidate for elected office you will need to deal with press in some form of fashion. Most people who have never run for office lack any experience in this are.  That often gets them into trouble as candidates. First the traditional media landscape has changed much in the last 20 years, even more […]


How to Write a Winning Campaign Press Release

If you’re running for elected office, there’s a good chance you’re going to need to write a press release. The concept sounds more daunting than it actually is, so don’t get intimidated.  When I first started out in politics I didn’t have a clue how to write a press release. I was shown how to […]


6 Media Interview Rules Winning Candidates Follow

As a candidate for elected office you’re invariably going to be contacted by the media. How often they reach out to you for a quote or a comment may differ, but they will reach out with you. A newspaper reporter or blogger will call you up to get your thoughts on a subject. A TV […]