Political Campaign Signs Don’t Vote — Or Do They?

One of the first things I learned when I started out working on political campaigns is that “Signs don’t vote.” This is true, however I’m not convinced it is completely true. Having signs “everywhere” does not win elections. Having signs in the right locations, well that’s a bit of a different story. (The photo above […]

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How Winning Candidates Identify Their Supporters

In the simplest of terms, the candidate who gets the most votes in an election is the winner. Many candidates, including those who raise plenty of money and do a ton of advertising, have no clue how they really won. And in many cases losing candidates don’t understand how that happened because they think they’ve […]

Guidelines for Declaring Victory, Conceding Defeat, and Demanding Recounts

Every election comes to an end.  One candidate and their supporters are overjoyed, all others are to various levels disappointed. Life goes back to normal and the campaigning ceases until the next election. At least that’s how it’s been for most of  American history. In recent years something changed. The close of the polls, the […]

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The 7 Major Habits of Winning Political Candidates

Are you as a candidate serious about winning your election? If so, then you need to know and learn the seven key habits that nearly all winning political candidates have in common. Some of these habits should seem obvious, and some you might disagree with and want to ignore. Don’t ignore them. Not if you […]

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Should Political Candidates Be Sending Mass Text Messages to Voters?

Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and emails will likely connect you directly with a voter. And so will text messages. Mass text messaging is now a service phone vendors, including my own […]

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Why Political Candidates Should Use Humor When Going Negative

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy.  That’s by using humor. Before we get to deep into this, you might be wondering if you must go negative and on the […]

The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]

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The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

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Hey Candidates, Let’s Talk About Valentine’s Day Shall We?

Valentine’s Day is here and did you know that you need to have a strategy for it as a candidate for public office? Yes you do, but don’t go freaking out. It’s pretty simple and straight forward. Valentine’s Day is the day set aside to celebrate romantic affection and dote over our significant other. I’ve […]

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What Tom Brady Can Teach Political Candidates About Winning

On Sunday, February 3, 2019 Tom Brady won his sixth Super Bowl as the quarterback of the New England Patriots. Whether your love or hate Brady, coach Bill Belichick, or the Patriots, there is much you as a candidate can learn from Tom Brady. I first wrote this article after the Patriots incredible and improbable […]

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