Should Political Candidates Be Sending Mass Text Messages to Voters?

Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and emails will likely connect you directly with a voter. And so will text messages. Mass text messaging is now a service phone vendors, including my own […]

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Why Political Candidates Should Use Humor When Going Negative

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy.  That’s by using humor. Before we get to deep into this, you might be wondering if you must go negative and on the […]

The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]

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The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

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Hey Candidates, Let’s Talk About Valentine’s Day Shall We?

Valentine’s Day is here and did you know that you need to have a strategy for it as a candidate for public office? Yes you do, but don’t go freaking out. It’s pretty simple and straight forward. Valentine’s Day is the day set aside to celebrate romantic affection and dote over our significant other. I’ve […]

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What Tom Brady Can Teach Political Candidates About Winning

This Sunday, Tom Brady will make his seventh start in a Super Bowl as the quarterback of the New England Patriots. Whether your love or hate Brady, coach Bill Belichick, or the Patriots, there is much you as a candidate can learn from Tom Brady. I first wrote this article last year’s after the Patriots […]

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3 Things All Political Campaigns Have in Common

All political campaigns have three things in common, regardless of whether they are successful or not:  the candidate who’s running, the money spent, and the issues important during the race. This may all seem quite basic, but too many candidates who should win have self-imploded because they skipped the basics. Knowing how these three factors […]

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The Top Political Campaign Advice of 2017

With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School.  As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning Campaign Press Release Press releases are one of […]

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The Importance of Repetition and Consistency for Political Campaigns

Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important for a political candidate who is serious about winning to utilize both repetition and consistency in their campaign materials. Let’s start with the problem of connecting […]

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When Should a Political Candidate Start Running for Office?

One of the biggest things that hampers a political candidate’s chances of winning an election is when they start running too late. But when should a candidate start campaigning? And can a candidate start running too early? I don’t believe there is really a time that is too early to for a candidate to start […]

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