A Winning Strategy for Candidates Mailing to Early Voters

Early voting has become much more prominent in elections than it has ever been. As a candidate, it is essential that you factor this into your winning mail program. When Should You Start Mailing to Early Voters? There is no longer one Election Day in politics these days. There are two. You should view the […]

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Why Winning Candidates Don’t Actively Campaign on Super Bowl Sunday

If you’re thinking of actively campaigning on Super Bowl Sunday I only have one thing to say to you:  Don’t! Super Bowl Sunday is a de facto holiday observed by millions of Americans. It is a day for high caloric food, cold beer, sometimes entertaining commercials, a dazzling musical halftime number, and yes even a […]

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3 Ways Winning Candidates Build Voter Email Lists

As a candidate for elected office you should be using email to communicate with your voters. But to do that you’ll need to build an email list. Here’s three ways to do it. 1. Personally Build Your Email List When you talk to a voter who either supports your candidacy or might, you should add […]

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5 Things Winning Candidates Have When Walking Door to Door

The best way for a candidate running for local office to get known and pick up supporters is by walking precincts. Candidates who put in the time and effort to knock on doors and talk to voters have many advantages over those who don’t do it.  But you can’t hit the street empty handed. You […]

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5 Ways Winning Candidates Announce Big Endorsements

You’ve landed a big endorsement for your campaign. This endorsement carries such weight that it will increase your profile as a candidate. It may help you raise money, convert voters into supporters, pick up other big endorsements, or perhaps all of the above. But how do you get the word out?  Here’s five ways to […]

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Why Political Party Stereotypes are Dangerous to Campaigns

Partisan generalizations about voters are traps you must avoid

Political party stereotypes go like this: all Democrats favor activist government, legal abortion, and placing limits on 2nd Amendment rights, while all Republicans want smaller government, no restrictions on gun ownership, and to overturn Roe v. Wade. These generalizations may be true for some if not many voters of each major party, but if you […]

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The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is the plan. The plan tells the voters what you want to do on their behalf should they elect you to office. The dangerous temptation every candidate faces is to offer a plan that’s dense with information and details. Don’t do that.  Stick to a three-point plan […]

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The Three C’s of a Winning Political Campaign Message

Last week Daniel Henninger wrote in  The Wall Street Journal about President Trump bringing John Kelly on as new his Chief of Staff and Kelly’s immediate firing of Anthony Scaramucci. He stated, “Mr. Kelly’s new job is to deploy across the Trump White House the three c-words that Anthony Scaramucci did not use in his […]

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Why Winning Candidates Always Participate in Debates and Forums

As a candidate for any elected office you’ll be asked to participate in public forums and debates.  This is a part of the political process that in America dates back to the colonial days. While attendance may not be as robust today, your participation in candidate forums and debates is required if you’re serious about […]

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Why Winning Candidates Never Confuse Voters with their Message

If you’re serious about winning your election, then you need a winning campaign message that resonates with the voters on an issue or set of issues they strongly care about. If you’re not talking about issues important to the voters – or you’re doing it in a confusing way – you’re not going to connect […]

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