The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is the plan. The plan tells the voters what you want to do on their behalf should they elect you to office. The dangerous temptation every candidate faces is to offer a plan that’s dense with information and details. Don’t do that.  Stick to a three-point plan […]

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The Three C’s of a Winning Political Campaign Message

Last week Daniel Henninger wrote in  The Wall Street Journal about President Trump bringing John Kelly on as new his Chief of Staff and Kelly’s immediate firing of Anthony Scaramucci. He stated, “Mr. Kelly’s new job is to deploy across the Trump White House the three c-words that Anthony Scaramucci did not use in his […]

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2 Winning Candidates Discuss Candidate Debates and Forums

An interview with a Texas school board member & a California city council member

Earlier this week I wrote an article about candidate debates and forums, saying that winning candidates always participate in most of the ones they are invited to. In this piece I’m going to share some insights on debates and forums from two different candidates who each won their election this year in two very different […]

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Why Winning Candidates Always Participate in Debates and Forums

As a candidate for any elected office you’ll be asked to participate in public forums and debates.  This is a part of the political process that in America dates back to the colonial days. While attendance may not be as robust today, your participation in candidate forums and debates is required if you’re serious about […]

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Why Winning Candidates Never Confuse Voters with their Message

If you’re serious about winning your election, then you need a winning campaign message that resonates with the voters on an issue or set of issues they strongly care about. If you’re not talking about issues important to the voters – or you’re doing it in a confusing way – you’re not going to connect […]

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Why Candidates Who Talk Only About Themselves Often Lose

9 out of 10 times the candidate with the best message wins the election. This is true even if the candidate does not have the most money to spend or doesn’t have the most stellar resume. One of the reasons this happens is that the other candidate in the race, frequently the person the insiders […]

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Why Family Must Always Come First on Political Campaigns

Do you know what the most important asset a candidate can have when running for office?  It’s not money. It’s not volunteers. It’s not a winning message. While all those things are important, the one thing I’ve found that matters most to a winning candidate is family. Family should always come first in your political […]

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Why Voter Identification is Essential to Winning a Political Campaign

As Election Day comes closer, your campaign activities will switch from those of persuasion to those of GOTV – Getting Out The Vote. Many candidates make a huge mistake trying to get all voters to cast a ballot. They’re actually helping remind their opponents to vote. It’s why voter identification is so important to a […]

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3 Ways Winning Candidates Can Go Negative on Campaigns

You may not want to hear this but there is a place in many political campaigns for going negative.  Why? Because at the end of the day negative campaigning works. Most people say they don’t like it and many candidates say they’ll never go negative. But if you’re serious about winning, then you must be […]

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The Secrets of a Successful Get Out The Vote Operation

When I first stepped into a campaign headquarters I kept hearing the term GOTV. I thought it was a special election program for campaign insiders. Quickly I found out GOTV meant Get Out The Vote! There are many methods of getting out the vote however, there are two you should be doing:  making phone calls […]

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