5 Things Winning Candidates Have When Walking Door to Door

The best way for a candidate running for local office to get known and pick up supporters is by walking precincts. Candidates who put in the time and effort to knock on doors and talk to voters have many advantages over those who don’t do it.  But you can’t hit the street empty handed. You […]

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5 Ways Winning Candidates Announce Big Endorsements

You’ve landed a big endorsement for your campaign. This endorsement carries such weight that it will increase your profile as a candidate. It may help you raise money, convert voters into supporters, pick up other big endorsements, or perhaps all of the above. But how do you get the word out?  Here’s five ways to […]

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Why Political Party Stereotypes are Dangerous to Campaigns

Partisan generalizations about voters are traps you must avoid

Political party stereotypes go like this: all Democrats favor activist government, legal abortion, and placing limits on 2nd Amendment rights, while all Republicans want smaller government, no restrictions on gun ownership, and to overturn Roe v. Wade. These generalizations may be true for some if not many voters of each major party, but if you […]

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The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is the plan. The plan tells the voters what you want to do on their behalf should they elect you to office. The dangerous temptation every candidate faces is to offer a plan that’s dense with information and details. Don’t do that.  Stick to a three-point plan […]

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The Three C’s of a Winning Political Campaign Message

Last week Daniel Henninger wrote in  The Wall Street Journal about President Trump bringing John Kelly on as new his Chief of Staff and Kelly’s immediate firing of Anthony Scaramucci. He stated, “Mr. Kelly’s new job is to deploy across the Trump White House the three c-words that Anthony Scaramucci did not use in his […]

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2 Winning Candidates Discuss Candidate Debates and Forums

An interview with a Texas school board member & a California city council member

Earlier this week I wrote an article about candidate debates and forums, saying that winning candidates always participate in most of the ones they are invited to. In this piece I’m going to share some insights on debates and forums from two different candidates who each won their election this year in two very different […]

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Why Winning Candidates Always Participate in Debates and Forums

As a candidate for any elected office you’ll be asked to participate in public forums and debates.  This is a part of the political process that in America dates back to the colonial days. While attendance may not be as robust today, your participation in candidate forums and debates is required if you’re serious about […]

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Why Winning Candidates Never Confuse Voters with their Message

If you’re serious about winning your election, then you need a winning campaign message that resonates with the voters on an issue or set of issues they strongly care about. If you’re not talking about issues important to the voters – or you’re doing it in a confusing way – you’re not going to connect […]

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Why Candidates Who Talk Only About Themselves Often Lose

9 out of 10 times the candidate with the best message wins the election. This is true even if the candidate does not have the most money to spend or doesn’t have the most stellar resume. One of the reasons this happens is that the other candidate in the race, frequently the person the insiders […]

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Why Family Must Always Come First on Political Campaigns

Do you know what the most important asset a candidate can have when running for office?  It’s not money. It’s not volunteers. It’s not a winning message. While all those things are important, the one thing I’ve found that matters most to a winning candidate is family. Family should always come first in your political […]

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