The Power of Candidates Sending Letters Before & After Walking Precincts

One of the best ways you can win a local election is by walking precincts and knocking on doors. You can also increase the impact of this by sending letters both before and after you go door to door. All things being equal in a political contest, a solid ground game can elevate your campaign […]

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How Personal Introduction Letters Help Candidates Win Elections

As a candidate for office, you need to introduce yourself to the highly likely voters in your area fast. The best way to do this is with personal introduction letters. Direct mail is the most effective way to communicate with the voters in a local contest. You can target your mail specifically at the voters […]

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The Top Political Campaign Advice of 2017

With 2017 winding down, I decided to take a look and see what articles were being read the most here at The Campaign School.  As five of the most read articles contain important campaign fundamentals, they are definitely worth sharing with you. How to Write a Winning Campaign Press Release Press releases are one of […]

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The Importance of Repetition and Consistency for Political Campaigns

Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important for a political candidate who is serious about winning to utilize both repetition and consistency in their campaign materials. Let’s start with the problem of connecting […]

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3 Ways Winning Candidates Build Voter Email Lists

As a candidate for elected office you should be using email to communicate with your voters. But to do that you’ll need to build an email list. Here’s three ways to do it. 1. Personally Build Your Email List When you talk to a voter who either supports your candidacy or might, you should add […]

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Why Physical Mail Still Beats Email on Political Campaigns

If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and email is the way to go, but a recent experience I had proves my point. I recently took a few days off to go to Las […]

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3 Things Winning Candidates Avoid with Last Mailers

Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an election. Here’s three things you need to know about your last mailers. 1. Don’t Send Your Mailers Too Late How good is a campaign mailer that […]

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Is Google Scaring Voters Away from your Campaign Website?

As a candidate for office Google search is extremely important to you.  But Google might be waving people off from visiting your website. Google Search is the way that most people are going to find your website and online campaign presence. Google is the uncontested Number One search engine in the world. 46% of people […]

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Why Mail is Still King in Local Political Campaigns

A lot of people tell candidates that direct mail is dead. They’re wrong. Direct mail is king when it comes to winning local elections. Sending mail to the voters is the best way for a candidate to mass communicate in a local campaign. It’s been this way for years and it is not about to […]

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3 Reasons Winning Candidates Don’t Buy Newspaper Ads

Once upon a time newspaper ads and editorial endorsements helped win elections. Those days are long since over. Candidates no longer need to worry about a newspaper’s endorsement or buying an ad in any paper. I tell the candidates I work with not to put too much energy into seeking a newspaper’s endorsement. I also […]

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