3 Ways Winning Candidates Build Voter Email Lists

As a candidate for elected office you should be using email to communicate with your voters. But to do that you’ll need to build an email list. Here’s three ways to do it. 1. Personally Build Your Email List When you talk to a voter who either supports your candidacy or might, you should add […]

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Why Physical Mail Still Beats Email on Political Campaigns

If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and email is the way to go, but a recent experience I had proves my point. I recently took a few days off to go to Las […]

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3 Things Winning Candidates Avoid with Last Mailers

Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an election. Here’s three things you need to know about your last mailers. 1. Don’t Send Your Mailers Too Late How good is a campaign mailer that […]

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Is Google Scaring Voters Away from your Campaign Website?

As a candidate for office Google search is extremely important to you.  But Google might be waving people off from visiting your website. Google Search is the way that most people are going to find your website and online campaign presence. Google is the uncontested Number One search engine in the world. 46% of people […]

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Why Mail is Still King in Local Political Campaigns

A lot of people tell candidates that direct mail is dead. They’re wrong. Direct mail is king when it comes to winning local elections. Sending mail to the voters is the best way for a candidate to mass communicate in a local campaign. It’s been this way for years and it is not about to […]

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3 Reasons Winning Candidates Don’t Buy Newspaper Ads

Once upon a time newspaper ads and editorial endorsements helped win elections. Those days are long since over. Candidates no longer need to worry about a newspaper’s endorsement or buying an ad in any paper. I tell the candidates I work with not to put too much energy into seeking a newspaper’s endorsement. I also […]

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5 Things Winning Candidates Have When Walking Door to Door

The best way for a candidate running for local office to get known and pick up supporters is by walking precincts. Candidates who put in the time and effort to knock on doors and talk to voters have many advantages over those who don’t do it.  But you can’t hit the street empty handed. You […]

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5 Ways Winning Candidates Announce Big Endorsements

You’ve landed a big endorsement for your campaign. This endorsement carries such weight that it will increase your profile as a candidate. It may help you raise money, convert voters into supporters, pick up other big endorsements, or perhaps all of the above. But how do you get the word out?  Here’s five ways to […]

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Why Political Party Stereotypes are Dangerous to Campaigns

Partisan generalizations about voters are traps you must avoid

Political party stereotypes go like this: all Democrats favor activist government, legal abortion, and placing limits on 2nd Amendment rights, while all Republicans want smaller government, no restrictions on gun ownership, and to overturn Roe v. Wade. These generalizations may be true for some if not many voters of each major party, but if you […]

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The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is the plan. The plan tells the voters what you want to do on their behalf should they elect you to office. The dangerous temptation every candidate faces is to offer a plan that’s dense with information and details. Don’t do that.  Stick to a three-point plan […]

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