Why Winning Candidates Always Personalize Letters and Emails

One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters today are very skeptical of […]

A Winning Strategy for Candidates Mailing to Early Voters

Early voting has become much more prominent in elections than it has ever been. As a candidate, it is essential that you factor this into your winning mail program. When Should You Start Mailing to Early Voters? There is no longer one Election Day in politics these days. There are two. You should view the […]

winning-strategy-candidates-mailing-early-voters

The Power of Candidates Sending Letters Before & After Walking Precincts

One of the best ways you can win a local election is by walking precincts and knocking on doors. You can also increase the impact of this by sending letters both before and after you go door to door. All things being equal in a political contest, a solid ground game can elevate your campaign […]

power-candidates-sending-letters-before-after-walking-precincts

How Personal Introduction Letters Help Candidates Win Elections

As a candidate for office, you need to introduce yourself to the highly likely voters in your area fast. The best way to do this is with personal introduction letters. Direct mail is the most effective way to communicate with the voters in a local contest. You can target your mail specifically at the voters […]

how-personal-introduction-letters-help-candidates-win-elections

Why Physical Mail Still Beats Email on Political Campaigns

If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and email is the way to go, but a recent experience I had proves my point. I recently took a few days off to go to Las […]

phyisical-mail-still-beats-email-political-campaigns

3 Things Winning Candidates Avoid with Last Mailers

Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an election. Here’s three things you need to know about your last mailers. 1. Don’t Send Your Mailers Too Late How good is a campaign mailer that […]

3-things-winning-candidates-avoid-last-mailers

Why Mail is Still King in Local Political Campaigns

A lot of people tell candidates that direct mail is dead. They’re wrong. Direct mail is king when it comes to winning local elections. Sending mail to the voters is the best way for a candidate to mass communicate in a local campaign. It’s been this way for years and it is not about to […]

mail-still-king-local-political-campaigns

7 Essentials of a Winning Campaign Fundraising Letter

Use these in your letters to raise more money

Raising money is the crux of any political campaign. It’s essential but most candidates dread the thought of asking for money. Many candidates think they need to hold a fundraiser event however, that may not always be the best use of one’s time. A direct donor letter can actually be cost effective when appealing to […]

7-essentials-winning-campaign-fundraising-letter

Why Pictures are Worth 1000 Words on Political Campaigns

Part 5 of our case study of the Andy Wilson-Phil Hosp City Council race in Pasadena, CA

We’ve all heard the old cliche, “a picture is worth a thousand words.” There’s a reason it’s a cliche.  It’s because it’s true — especially when you’re running for office. Winning candidates use eye-catching pictures and imagery in their campaign materials. It’s one of the reasons they win. The third rule of the 7 Rules […]

why-pictures-worth-1000-words-political-campaigns

VIDEO CASE STUDY: Mistakes Many Candidates Make with Political Campaign Mailers

Part 2 in our series examining the Andy Wilson-Phil Hosp race in Pasadena, CA

Mail is a major part of many winning campaigns, especially those for local office. In today’s case study we take a look at two mostly positive mailers in the Pasadena City Council race between appointed incumbent Andy Wilson and his most serious challenger, Phil Hosp. As we did in the last video case study in […]