5 Things Candidates Should Share on Social Media During the Coronavirus Crisis

Like everything else in life, your campaign has been seriously upended by the current Coronvirus Crisis. Social Distancing and Shelter in Place orders have completely disrupted traditional campaign activities. Going door to door, holding town hall meetings, even meeting with groups of voters for coffee are all currently off-limits. As I wrote in my previous […]

5 Ways to Still Campaign During the Coronavirus Crisis

Your Election is still coming...but what should you do now?

I could not have anticipated ever writing this article.  Then again, I don’t think any of us could have anticipated the way this novel coronavirus has so dramatically impacted our country in the last week. The absolute most important thing right now is the health and safety of our communities. That’s why we are and […]

Local Parades, Fairs, Festivals, and Car Shows on the Campaign Trail

“What value do you place on summer parades?  Does it keep name recognition up, or is it mostly a waste of time?” I received that question from a reader last month and thought that other candidates might be interested in the answer, hence today’s winning campaign advice article. If a parade, fair, festival, car show […]

4 Kinds of Mail Political Candidates Should Send

Mail is still king when it comes to mass communications to voters during a local election. But what types of mail should you be sending? From my experience there are four kinds of mailers candidates that want to win their elections should be sending. 1. Letters Letters can be powerful during an election – especially […]

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How Winning Candidates Identify Their Supporters

In the simplest of terms, the candidate who gets the most votes in an election is the winner. Many candidates, including those who raise plenty of money and do a ton of advertising, have no clue how they really won. And in many cases losing candidates don’t understand how that happened because they think they’ve […]

5 Ways Political Candidates Can Reach Early Voters

Election Day is roughly a month away, but with many voters in many states now being allowed to vote early, actually voting is getting ready to start. With early voters making up a larger and larger share of the electorate, you can’t afford to ignore these voters. In many races, especially close contests, the votes […]

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Should Political Candidates Be Sending Mass Text Messages to Voters?

Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and emails will likely connect you directly with a voter. And so will text messages. Mass text messaging is now a service phone vendors, including my own […]

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Why Winning Candidates Always Personalize Letters and Emails

One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters today are very skeptical of […]

Why Political Candidates Need to Start Doing Facebook Live

The so-called Facebook Apocalypse is upon us. But despair not. If you want to continue using Facebook as a viable voter contact tool then you need to turn your attention to Facebook Live. I spent half of last week at Social Media Marketing World and I walked away with three key insights for political candidates. […]

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A Winning Strategy for Candidates Mailing to Early Voters

Early voting has become much more prominent in elections than it has ever been. As a candidate, it is essential that you factor this into your winning mail program. When Should You Start Mailing to Early Voters? There is no longer one Election Day in politics these days. There are two. You should view the […]

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