5 Twitter Tips for Winning Political Candidates

No, acting like Donald Trump isn't one of them

As a candidate for elected office you probably already have your campaign’s Facebook Page up and running. But are you also on Twitter? And if so, are you using Twitter right? The last few years I’ve considered Facebook mandatory for candidates and Twitter optional. My views on Twitter are changing and even I’m using it more. […]

Twitter for Political Campaigns

7 Things Political Candidates Need to Know About Twitter

As a candidate for political office you need to have an online presence.  You must have a website, a Facebook page, and an email campaign. You may also be on Twitter. If you choose to use Twitter as one of your campaign messaging tools, then you need to use it properly. Twitter should never replace […]

Twitter for Political Campaigns

Why Winning Candidates Think Before Sharing on Social Media

Remember: The Internet is Forever

One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come back for revenge. Maybe it’s a tax lien or court case you didn’t think anyone would find. Or it could simply be something you yourself posted […]

3 Rules for Sharing and Commenting on Facebook & Social Media

Asking these three simple questions will keep you out of trouble

All candidates for elected office feel a compulsion to share and comment often on Facebook, Twitter, and the various other social media platforms. Because of this many candidates get themselves into hot water due to what they post on social media. It’s easy to do – but it’s even easier to keep yourself out of […]

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3 Big Reasons to Campaign on Facebook

Bank robber Willie Sutton allegedly said the reason he robbed banks was “Because that’s where the money is.” That became known as Sutton’s Law. When it comes to political candidates using Social Media to campaign, Sutton’s Law dictates that you need to be on Facebook, because that’s where the voters are. When I first started out on […]

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Using Social Media on a Winning Campaign

Social media will likely be more important this year

Using social media is more and more a basic voter contact activity in any campaign. The basics, direct mail, phone calls, door knocking, television, and radio and even yard signs are still fundamental to winning campaigns. These basics, which some might call “old school” can not be neglected.  Campaigns that neglect the basics don’t win. […]

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You are what you Tweet – Why candidates must use caution on Social Media

Here's 5 rules to help keep your campaign out of trouble

Social media platforms like Facebook, Twitter, Instagram, Google Plus, and so forth are incredible tools for communication – especially for campaigns. Social media allows candidates to directly communicate with the voters, bypassing the gatekeepers of traditional media outlets like newspapers, radio stations, and television channels. While there are numerous benefits to such direct connection and […]

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How to go viral on Social Media in the worst way

It's not just what you say, it's who recorded you saying it

Social media is one of the greatest tools to come out of the rise of the Internet. Families and friends miles and sometimes oceans apart can stay in constant contact. We don’t have to wait for a scheduled time for news to be delivered.  It’s instantly and literally at our fingertips in our social media […]

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The Right & Wrong Way to Use Facebook on a Political Campaign

Facebook is one of the greatest communication tools ever invented. It allows millions of people to instantly connect and share information. Since the 2016 Election, Facebook has taken a lot of heat for how it has been used for political purposes. That recently resulted in Mark Zuckerberg spending two days testifying on Capitol Hill. What […]