Why Winning Candidates Think Before Sharing on Social Media

Remember: The Internet is Forever

One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come back for revenge. Maybe it’s a tax lien or court case you didn’t think anyone would find. Or it could simply be something you yourself posted […]

Where Winning Candidates Find Voters Online in 2017

Edison Research's Infinite Dial gives you a map

Once upon a time, it was easy to communicate with the voters en masse. You sent them mailers, advertised in the daily newspaper, and ran advertisements on television and radio stations. Then they gave us the Internet and everything changed. It’s become more and more difficult for candidates to reach voters with mass communication. That’s […]


3 Reasons Email is More Important than Facebook on a Campaign

Facebook has just shy of 2 billion active users currently. It’s an integrated part of life. Every campaign has a Facebook page now. But what if a more effective and less costly way to reach voters on line was plain, old fashioned email? As social media exploded over the last decade or so, first with […]


15 Email Best Practices for Winning Political Candidates

Email is an incredible marketing tool and one that every political campaign should be using. However, using email for your campaign is quite a bit different from the way you use email in your personal life. To help you use email effectively on your campaign, here’s a list of 15 best practices you should incorporate. […]


3 News Sources Winning Candidates Must Check Each Morning

When voters are selecting a candidate to vote for, they are typically looking to back a person they believe is a leader. Leaders are seen as informed members of the community.  Leaders have ideas and solutions about fixing certain problems. To be such a leader and not just another politician you must stay informed on […]


3 Rules for Sharing and Commenting on Facebook & Social Media

Asking these three simple questions will keep you out of trouble

All candidates for elected office feel a compulsion to share and comment often on Facebook, Twitter, and the various other social media platforms. Because of this many candidates get themselves into hot water due to what they post on social media. It’s easy to do – but it’s even easier to keep yourself out of […]


Picking a Winning Campaign Website Name

5 Do's & Don'ts for buying the right domain

Every political candidate for elected office needs a website. There’s no exception to that.  A candidate without a website is a candidate without a campaign. A candidate without a campaign isn’t going to win on Election Day? But how do you pick the domain name for your website? Here’s 5 do’s and don’ts to follow. 1. […]


3 Big Reasons to Campaign on Facebook

Bank robber Willie Sutton allegedly said the reason he robbed banks was “Because that’s where the money is.” That became known as Sutton’s Law. When it comes to political candidates using Social Media to campaign, Sutton’s Law dictates that you need to be on Facebook, because that’s where the voters are. When I first started out on […]


Why Every Candidate Needs a Website

An important case study on search traffic

If you’re a candidate for elected office you need to have a campaign website.  There aren’t any if’s or but’s about it.  If you don’t have your own website, there’s a good chance you’re going to lose votes and possibly lose your election. In a previous article I made it clear that winning candidates always have […]


Using Social Media on a Winning Campaign

Social media will likely be more important this year

Using social media is more and more a basic voter contact activity in any campaign. The basics, direct mail, phone calls, door knocking, television, and radio and even yard signs are still fundamental to winning campaigns. These basics, which some might call “old school” can not be neglected.  Campaigns that neglect the basics don’t win. […]