Is Google Scaring Voters Away from your Campaign Website?

As a candidate for office Google search is extremely important to you.  But Google might be waving people off from visiting your website. Google Search is the way that most people are going to find your website and online campaign presence. Google is the uncontested Number One search engine in the world. 46% of people […]

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Why Candidates Should Never Use Gmail as Their Campaign Email

As a candidate for elected office you’ll need a distinct email address for your campaign. A lot of candidates attempt to do this by creating a free Gmail account. Yes that works, but its not the best way to go. When you decide to run for office you should purchase a website domain name for […]

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7 Things Political Candidates Need to Know About Twitter

As a candidate for political office you need to have an online presence.  You must have a website, a Facebook page, and an email campaign. You may also be on Twitter. If you choose to use Twitter as one of your campaign messaging tools, then you need to use it properly. Twitter should never replace […]

Twitter for Political Campaigns

Why Winning Candidates Think Before Sharing on Social Media

Remember: The Internet is Forever

One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come back for revenge. Maybe it’s a tax lien or court case you didn’t think anyone would find. Or it could simply be something you yourself posted […]

Where Winning Candidates Find Voters Online in 2017

Edison Research's Infinite Dial gives you a map

Once upon a time, it was easy to communicate with the voters en masse. You sent them mailers, advertised in the daily newspaper, and ran advertisements on television and radio stations. Then they gave us the Internet and everything changed. It’s become more and more difficult for candidates to reach voters with mass communication. That’s […]

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3 Reasons Email is More Important than Facebook on a Campaign

Facebook has just shy of 2 billion active users currently. It’s an integrated part of life. Every campaign has a Facebook page now. But what if a more effective and less costly way to reach voters on line was plain, old fashioned email? As social media exploded over the last decade or so, first with […]

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15 Email Best Practices for Winning Political Candidates

Email is an incredible marketing tool and one that every political campaign should be using. However, using email for your campaign is quite a bit different from the way you use email in your personal life. To help you use email effectively on your campaign, here’s a list of 15 best practices you should incorporate. […]

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3 News Sources Winning Candidates Must Check Each Morning

When voters are selecting a candidate to vote for, they are typically looking to back a person they believe is a leader. Leaders are seen as informed members of the community.  Leaders have ideas and solutions about fixing certain problems. To be such a leader and not just another politician you must stay informed on […]

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3 Rules for Sharing and Commenting on Facebook & Social Media

Asking these three simple questions will keep you out of trouble

All candidates for elected office feel a compulsion to share and comment often on Facebook, Twitter, and the various other social media platforms. Because of this many candidates get themselves into hot water due to what they post on social media. It’s easy to do – but it’s even easier to keep yourself out of […]

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Picking a Winning Campaign Website Name

5 Do's & Don'ts for buying the right domain

Every political candidate for elected office needs a website. A candidate without a website is a candidate without a campaign and isn’t going to win on Election Day. But how do you pick the domain name for your website? Here’s 5 do’s and don’ts to follow. 1. Use Your Name for your Campaign Website You name […]

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