What Political Candidates Need to do to Advertise on Facebook

16 steps to follow for a campaign to get authorized to run political ads

Facebook is a great place for candidates to run inexpensive but highly targeted ads. But in the aftermath of the 2016 Presidential Election, that process is not as simple as it once was. To combat fake accounts, Russian hackers, and other bad actors attempting to inappropriately influence elections in the United States, Facebook has rolled […]

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Why Facebook and Twitter Are Not as Important to Your Campaign as You May Think

Stock prices for Facebook and Twitter both took a hit this week.  Is this something you as a candidate should be concerned with? Nope. While your campaign should definitely have an active Facebook page, Twitter is pretty optional. Facebook is great for uploading voter lists and targeting those people with your ads. Twitter though seems […]

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Why Political Candidates Need to Start Doing Facebook Live

The so-called Facebook Apocalypse is upon us. But despair not. If you want to continue using Facebook as a viable voter contact tool then you need to turn your attention to Facebook Live. I spent half of last week at Social Media Marketing World and I walked away with three key insights for political candidates. […]

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Will Facebook Destroy Your Online Political Campaign Game?

Major Changes Will Negatively Impact Your Page's Reach

The old adage says “Never build a house on rented land.” Why? Because the owner can sell the land – and your house – out from under you at any moment. Facebook is in the process of doing that to countless political campaigns right now. You’re probably wondering what exactly is happening with Facebook, what […]

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Where Winning Candidates Find Voters Online in 2017

Edison Research's Infinite Dial gives you a map

Once upon a time, it was easy to communicate with the voters en masse. You sent them mailers, advertised in the daily newspaper, and ran advertisements on television and radio stations. Then they gave us the Internet and everything changed. It’s become more and more difficult for candidates to reach voters with mass communication. That’s […]

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3 Reasons Email is More Important than Facebook on a Campaign

Facebook has just shy of 2 billion active users currently. It’s an integrated part of life. Every campaign has a Facebook page now. But what if a more effective and less costly way to reach voters on line was plain, old fashioned email? As social media exploded over the last decade or so, first with […]

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3 Rules for Sharing and Commenting on Facebook & Social Media

Asking these three simple questions will keep you out of trouble

All candidates for elected office feel a compulsion to share and comment often on Facebook, Twitter, and the various other social media platforms. Because of this many candidates get themselves into hot water due to what they post on social media. It’s easy to do – but it’s even easier to keep yourself out of […]

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3 Big Reasons to Campaign on Facebook

Bank robber Willie Sutton allegedly said the reason he robbed banks was “Because that’s where the money is.” That became known as Sutton’s Law. When it comes to political candidates using Social Media to campaign, Sutton’s Law dictates that you need to be on Facebook, because that’s where the voters are. When I first started out on […]

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The Right & Wrong Way to Use Facebook on a Political Campaign

Facebook is one of the greatest communication tools ever invented. It allows millions of people to instantly connect and share information. Since the 2016 Election, Facebook has taken a lot of heat for how it has been used for political purposes. That recently resulted in Mark Zuckerberg spending two days testifying on Capitol Hill. What […]

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