5 Things Candidates Should Share on Social Media During the Coronavirus Crisis

Like everything else in life, your campaign has been seriously upended by the current Coronvirus Crisis. Social Distancing and Shelter in Place orders have completely disrupted traditional campaign activities. Going door to door, holding town hall meetings, even meeting with groups of voters for coffee are all currently off-limits. As I wrote in my previous […]

5 Ways Political Candidates Can Reach Early Voters

Election Day is roughly a month away, but with many voters in many states now being allowed to vote early, actually voting is getting ready to start. With early voters making up a larger and larger share of the electorate, you can’t afford to ignore these voters. In many races, especially close contests, the votes […]


What Political Candidates Need to do to Advertise on Facebook

16 steps to follow for a campaign to get authorized to run political ads

Facebook is a great place for candidates to run inexpensive but highly targeted ads. But in the aftermath of the 2016 Presidential Election, that process is not as simple as it once was. To combat fake accounts, Russian hackers, and other bad actors attempting to inappropriately influence elections in the United States, Facebook has rolled […]


Why Political Candidates Need to Start Doing Facebook Live

The so-called Facebook Apocalypse is upon us. But despair not. If you want to continue using Facebook as a viable voter contact tool then you need to turn your attention to Facebook Live. I spent half of last week at Social Media Marketing World and I walked away with three key insights for political candidates. […]


3 Reasons Email is More Important than Facebook on a Campaign

Facebook has 2.41 billion monthly active users currently. It’s an integrated part of life. Every campaign has a Facebook page now. But what if a more effective and less costly way to reach voters on line was plain, old fashioned email? As social media exploded over the last decade or so, first with MySpace and […]


3 Rules for Sharing and Commenting on Facebook & Social Media

Asking these three simple questions will keep you out of trouble

All candidates for elected office feel a compulsion to share and comment often on Facebook, Twitter, and the various other social media platforms. Because of this many candidates get themselves into hot water due to what they post on social media. It’s easy to do – but it’s even easier to keep yourself out of […]


3 Big Reasons to Campaign on Facebook

Bank robber Willie Sutton allegedly¬†said the reason he robbed banks was “Because that’s where the money is.” That became known as Sutton’s Law. When it comes to political candidates¬†using Social Media to campaign, Sutton’s Law dictates that you need to be on Facebook, because that’s where the voters are. When I first started out on […]