Why Winning Candidates Always Personalize Letters and Emails

One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters today are very skeptical of […]

Why Political Candidates Need to Start Doing Facebook Live

The so-called Facebook Apocalypse is upon us. But despair not. If you want to continue using Facebook as a viable voter contact tool then you need to turn your attention to Facebook Live. I spent half of last week at Social Media Marketing World and I walked away with three key insights for political candidates. […]

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7 Little Things That Get Political Campaign Emails Marked as Spam

We all hate Spam. And I’m not talking about the meat in a can that Hawaiians are crazy about. I’m talking about the email kind of Spam. But what most of us hate more is when we send a legitimate email and a Spam filter picks it up and mistakenly keeps the email message out […]

5 Twitter Tips for Winning Political Candidates

No, acting like Donald Trump isn't one of them

As a candidate for elected office you probably already have your campaign’s Facebook Page up and running. But are you also on Twitter? And if so, are you using Twitter right? The last few years I’ve considered Facebook mandatory for candidates and Twitter optional. My views on Twitter are changing and even I’m using it more. […]

Twitter for Political Campaigns

Will Facebook Destroy Your Online Political Campaign Game?

Major Changes Will Negatively Impact Your Page's Reach

The old adage says “Never build a house on rented land.” Why? Because the owner can sell the land – and your house – out from under you at any moment. Facebook is in the process of doing that to countless political campaigns right now. You’re probably wondering what exactly is happening with Facebook, what […]

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3 Ways Winning Candidates Build Voter Email Lists

As a candidate for elected office you should be using email to communicate with your voters. But to do that you’ll need to build an email list. Here’s three ways to do it. 1. Personally Build Your Email List When you talk to a voter who either supports your candidacy or might, you should add […]

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Why Physical Mail Still Beats Email on Political Campaigns

If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and email is the way to go, but a recent experience I had proves my point. I recently took a few days off to go to Las […]

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Is Google Scaring Voters Away from your Campaign Website?

As a candidate for office Google search is extremely important to you.  But Google might be waving people off from visiting your website. Google Search is the way that most people are going to find your website and online campaign presence. Google is the uncontested Number One search engine in the world. 46% of people […]

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Why Candidates Should Never Use Gmail as Their Campaign Email

As a candidate for elected office you’ll need a distinct email address for your campaign. A lot of candidates attempt to do this by creating a free Gmail account. Yes that works, but its not the best way to go. When you decide to run for office you should purchase a website domain name for […]

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7 Things Political Candidates Need to Know About Twitter

As a candidate for political office you need to have an online presence.  You must have a website, a Facebook page, and an email campaign. You may also be on Twitter. If you choose to use Twitter as one of your campaign messaging tools, then you need to use it properly. Twitter should never replace […]

Twitter for Political Campaigns