5 Ways Political Candidates Can Reach Early Voters

Election Day is roughly a month away, but with many voters in many states now being allowed to vote early, actually voting is getting ready to start. With early voters making up a larger and larger share of the electorate, you can’t afford to ignore these voters. In many races, especially close contests, the votes […]

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What Political Candidates Need to do to Advertise on Facebook

16 steps to follow for a campaign to get authorized to run political ads

Facebook is a great place for candidates to run inexpensive but highly targeted ads. But in the aftermath of the 2016 Presidential Election, that process is not as simple as it once was. To combat fake accounts, Russian hackers, and other bad actors attempting to inappropriately influence elections in the United States, Facebook has rolled […]

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Why Facebook and Twitter Are Not as Important to Your Campaign as You May Think

Stock prices for Facebook and Twitter both took a hit this week.  Is this something you as a candidate should be concerned with? Nope. While your campaign should definitely have an active Facebook page, Twitter is pretty optional. Facebook is great for uploading voter lists and targeting those people with your ads. Twitter though seems […]

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5 Ways to Grow Your Campaign’s Twitter Following

Twitter is not the most important online campaign tool, but the platform is great for getting your press releases out to the media and helping  you connect with political influencers. If you’re campaign is using Twitter, then you will want to get the most out of your tweets. To do that, you’ll need a good […]

Twitter for Political Campaigns

Why Winning Candidates Always Personalize Letters and Emails

One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters today are very skeptical of […]

Why Political Candidates Need to Start Doing Facebook Live

The so-called Facebook Apocalypse is upon us. But despair not. If you want to continue using Facebook as a viable voter contact tool then you need to turn your attention to Facebook Live. I spent half of last week at Social Media Marketing World and I walked away with three key insights for political candidates. […]

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7 Little Things That Get Political Campaign Emails Marked as Spam

We all hate Spam. And I’m not talking about the meat in a can that Hawaiians are crazy about. I’m talking about the email kind of Spam. But what most of us hate more is when we send a legitimate email and a Spam filter picks it up and mistakenly keeps the email message out […]

5 Twitter Tips for Winning Political Candidates

No, acting like Donald Trump isn't one of them

As a candidate for elected office you probably already have your campaign’s Facebook Page up and running. But are you also on Twitter? And if so, are you using Twitter right? The last few years I’ve considered Facebook mandatory for candidates and Twitter optional. My views on Twitter are changing and even I’m using it more. […]

Twitter for Political Campaigns

Will Facebook Destroy Your Online Political Campaign Game?

Major Changes Will Negatively Impact Your Page's Reach

The old adage says “Never build a house on rented land.” Why? Because the owner can sell the land – and your house – out from under you at any moment. Facebook is in the process of doing that to countless political campaigns right now. You’re probably wondering what exactly is happening with Facebook, what […]

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3 Ways Winning Candidates Build Voter Email Lists

As a candidate for elected office you should be using email to communicate with your voters. But to do that you’ll need to build an email list. Here’s three ways to do it. 1. Personally Build Your Email List When you talk to a voter who either supports your candidacy or might, you should add […]

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