I have some really good news to share with you today. The long-awaited free training course, Writing Winning Press Releases: The Secrets of Powerful Press Releases for Candidates & Campaigns is now available. You can register to take the course at this link. Writing Winning Press Releases is a short, detailed course that covers everything […]
Even in the age of digital media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need to be smart about it and avoid these five common mistakes. 1. The Press Release Doesn’t Help You Win Every single thing you do on your […]
If you’re running for elected office, there’s a good chance you’re going to need to write a press release. The concept sounds more daunting than it actually is, so don’t get intimidated. When I first started out in politics I didn’t have a clue how to write a press release. I was shown how to […]
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