How Personal Introduction Letters Help Candidates Win Elections

As a candidate for office, you need to introduce yourself to the highly likely voters in your area fast. The best way to do this is with personal introduction letters. Direct mail is the most effective way to communicate with the voters in a local contest. You can target your mail specifically at the voters […]


3 Personality Traits Voters Want in Political Candidates

If you’re a candidate for office these days you’ve got a thankless job. A huge majority of Americans simply do not trust people in public office or seeking it. But rather than allowing that to stop you from running, you can use it to your advantage. A big reason many people don’t trust government is […]


Why Candidates Who Talk Only About Themselves Often Lose

9 out of 10 times the candidate with the best message wins the election. This is true even if the candidate does not have the most money to spend or doesn’t have the most stellar resume. One of the reasons this happens is that the other candidate in the race, frequently the person the insiders […]


How to Handle Interruptions during Live Campaign Events & Interviews

Candidates can learn much from Robert Kelly's BBC interview

As well planned as your campaign might be, unexpected disruptions will occur.  Such interruptions are most likely to happen during a live event or interview than at any other time. How should you handle such interruptions? This last week the BBC’s live interview with Robert Kelly went viral when he forgot to lock the door […]


3 Things Voters Really Want to Know About a Candidate

Of all the things that voters may want to know about a candidate, and all the things that a candidate may have to offer the voters, there’s really only three core items that win many of them over to your side. Do you know what they are? What I’m going to share with you here […]


5 Ways Candidates Can Ask for Campaign Money

...and one way you never should

As a candidate for elected office, unless you are independently wealthy and self-funding your campaign, you need to raise money. Signs, mailers, phone calls, polls, Facebook ads, you name it, they all cost money. But you can’t raise the money you need without asking for it. Now before going further, let’s get one thing out […]


How Winning Candidates Talk to Voters of Another Party

As a candidate for office you’re going to run into voters of a different political party affiliation. Even if you’re campaigning for a non-partisan office, a number of voters are going to want to know which party you belong to. What do you tell a voter who’s not registered with the same party? How do […]


Ballot Titles: How to win on Election Day

What's in a title?

All candidates should take ballot titles seriously.  The right title can help you win.  The wrong title can do exactly the opposite. Below a candidate’s name is their “ballot title,” ” ballot designation,” or ” designate occupation.” Every state and county have its own rules about ballot titles Some counties and states are more strict […]


Can you offer more than Thoughts and Prayers?

What to say - and not say - when tragedy occurs

Whenever tragedy strikes – as it did this last weekend with the terrorist mass shooting attack in Orlando, Florida – elected officials, candidates, and other public figures are quick to get before a camera or post to social media that their “thoughts and prayers” are with the families of the victims.  Is that the appropriate […]


Important Memorial Day Tips for Candidates

Memorial Day is Monday.  What does this mean to you as a candidate?  Potentially a lot depending on how you handle this important American holiday. For many Americans Memorial Day means little more than they get a three-day weekend that kicks off the traditional summer season. But for others, particularly veterans and the family members […]