How Personal Introduction Letters Help Candidates Win Elections

As a candidate for office, you need to introduce yourself to the highly likely voters in your area fast. The best way to do this is with personal introduction letters. Direct mail is the most effective way to communicate with the voters in a local contest. You can target your mail specifically at the voters […]


3 Personality Traits Voters Want in Political Candidates

If you’re a candidate for office these days you’ve got a thankless job. A huge majority of Americans simply do not trust people in public office or seeking it. But rather than allowing that to stop you from running, you can use it to your advantage. A big reason many people don’t trust government is […]


5 Ways Candidates Can Ask for Campaign Money

...and one way you never should

As a candidate for elected office, unless you are independently wealthy and self-funding your campaign, you need to raise money. Signs, mailers, phone calls, polls, Facebook ads, you name it, they all cost money. But you can’t raise the money you need without asking for it. Now before going further, let’s get one thing out […]


Can you offer more than Thoughts and Prayers?

What to say - and not say - when tragedy occurs

Whenever tragedy strikes – as it did this last weekend with the terrorist mass shooting attack in Orlando, Florida – elected officials, candidates, and other public figures are quick to get before a camera or post to social media that their “thoughts and prayers” are with the families of the victims.  Is that the appropriate […]


Important Memorial Day Tips for Candidates

Memorial Day is Monday.  What does this mean to you as a candidate?  Potentially a lot depending on how you handle this important American holiday. For many Americans Memorial Day means little more than they get a three-day weekend that kicks off the traditional summer season. But for others, particularly veterans and the family members […]


How to Get More Votes from Yard Signs

Yard signs are one of those things that every candidate wants.  But most yard signs I see are not used well and not well placed, like those in this picture. “Location, Location, Location” that famous quote generally attributed to deceased British real estate tycoon Lord Harold Samuel, rings true to political yard signs as well. […]


Never Campaign on Unofficial Holidays

Campaigning on Super Bowl Sunday or Mother's Day Turns Off Voters

It should go without saying that you shouldn’t be campaigning on recognized national holidays, but did you know there are unofficial holidays you shouldn’t be campaigning on either? There are indeed. And if you’re actively campaigning on them it’ll likely leave a bad taste in the voters mouths resulting in a  not so good Election […]


3 Steps for Turning Voters into Committed Supporters

Every registered voter has something every candidate needs to win an election:  their vote. The key to earning those votes is turning voters not just into your supporters, but into committed supporters. The difference between supporters and a committed supporters may seem minuscule, however their impact is significant. A supporter is a voter who agrees to […]


How to Win Big on Election Day by Walking Precincts

Walking Precincts and talking to Voters One Door at a Time Always Wins

About 15 years ago I ran a field campaign for a guy that got elected to the California State Assembly. The candidate was a highly disciplined and articulate professional. He was serious about serving the people of his district and he new exactly what voters wanted. He also new exactly what he could do for the voters he […]