Picking a Winning Campaign Website Name

5 Do's & Don'ts for buying the right domain

Every political candidate for elected office needs a website. A candidate without a website is a candidate without a campaign and isn’t going to win on Election Day. But how do you pick the domain name for your website? Here’s 5 do’s and don’ts to follow. 1. Use Your Name for your Campaign Website You name […]


7 Winning Lessons from Losing Campaigns

Not all candidates win their first election. In fact, most first time candidates don’t win. My uncle lost three times before he won his first election. Often it’s the lessons learned from other campaign mistakes that help candidates win elections. “The only real mistake is the one from which we learn nothing.” – Henry Ford I’ve […]


Why Every Candidate Needs a Website

An important case study on search traffic

If you’re a candidate for elected office you need to have a campaign website.  There aren’t any if’s or but’s about it.  If you don’t have your own website, there’s a good chance you’re going to lose votes and possibly lose your election. In a previous article I made it clear that winning candidates always have […]


Can you offer more than Thoughts and Prayers?

What to say - and not say - when tragedy occurs

Whenever tragedy strikes – as it did this last weekend with the terrorist mass shooting attack in Orlando, Florida – elected officials, candidates, and other public figures are quick to get before a camera or post to social media that their “thoughts and prayers” are with the families of the victims.  Is that the appropriate […]


Why Winning Candidates Keep the Message Simple

In a tough election, the candidate with the clearest and most concise message typically follows the old adage of marketing and campaigning known as KISS:  Keep It Simple, Stupid. These candidates know that keeping their campaign message as clear and as simple as possible is a key component to connecting with voters. And when you […]


How Local Endorsements Help Win Elections

Local Endorsements Matter. Every candidate wants their local police, fire, mayor to endorse their campaign. But endorsements from regular people matter too. You want endorsements from regular people that go to work every day and pay taxes. The people that vote. I am talking about Mr. and Mr. Jones or Mr. and Mrs. Garcia, or Mr. and […]


Important Memorial Day Tips for Candidates

Memorial Day is Monday.  What does this mean to you as a candidate?  Potentially a lot depending on how you handle this important American holiday. For many Americans Memorial Day means little more than they get a three-day weekend that kicks off the traditional summer season. But for others, particularly veterans and the family members […]


How to Get More Votes from Yard Signs

Yard signs are one of those things that every candidate wants.  But most yard signs I see are not used well and not well placed, like those in this picture. “Location, Location, Location” that famous quote generally attributed to deceased British real estate tycoon Lord Harold Samuel, rings true to political yard signs as well. […]


Stop! Don’t tear down that Sign! You’ll regret it!

Let’s not lie to each other.  You want to tear down your opponent’s sign, don’t you? It would give you some sense of satisfaction and maybe a bit of guilty pleasure, wouldn’t it? And it’s a reasonable feeling to want to remove or destroy an opponent’s sign, especially if there’s more of theirs than yours […]


Why Candidates with a Good Story Win Elections

Learn the Six Pillars of a winning story

We all love a good story. There’s nothing like seeing a movie that transports you somewhere else or a novel that you get lost in, or sitting down and listening to someone who can hold your attention captive just by the way they can tell a story. People love stories, but not just any stories. […]