7 Key Elements of a Winning Political Campaign Message

The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has the best message. If you’re serious about winning your election, then your campaign must have a winning message. But what makes for a winning message? First […]


How Winning Candidates Use the 5 Second Rule to Reach Voters

If you’re serious about winning your election, then you need to understand the 5 Second Rule. No, this has nothing to do with dropping a piece of food and picking it up so you can eat it as quickly as possible. It means if you’re going to connect with busy and distracted voters (which is […]

5 Things Winning Political Candidates Learn from a Poll

A lot of candidates think they are going to win, but when the ballots are counted on Election Night they go down in flames. This usually happens because they never knew where they stood with the voters, what issues mattered most to the voters, and who the voters trusted. There’s an easy way to prevent […]


3 Rookie Mistakes Political Candidates Make With Campaign Signs

I’ve never worked on a political campaign where the candidate didn’t want signs. Every candidate wants campaign signs. They play an important part in the campaign process. Unfortunately too many candidates waste their money on bad signs that don’t help them win their election. If you don’t want to be one of those candidates, then […]


When Live Political Campaign Telephone Calls Go Bad

I’m a huge proponent of candidates making live phone calls. Live telephone calls are a great way to reach the voters, especially those who are not home when you knock on their doors or who live in remote places. But sometimes live calls don’t go well and they can backfire on a candidate. The Benefits […]


Why Pictures are Worth 1000 Words on Political Campaigns

Part 5 of our case study of the Andy Wilson-Phil Hosp City Council race in Pasadena, CA

We’ve all heard the old cliche, “a picture is worth a thousand words.” There’s a reason it’s a cliche.  It’s because it’s true — especially when you’re running for office. Winning candidates use eye-catching pictures and imagery in their campaign materials. It’s one of the reasons they win. The third rule of the 7 Rules […]


The Wrong Way to do Negative Political Attack Mail

Part 3 of our case study of the Andy Wilson-Phil Hosp race in Pasadena, CA

The late U.S. Senator Lloyd Bentsen once said, “politics is a full contact sport.” That means if you’re going to run for office you’re likely to get hit with an attack. It also means you’re probably going to have to hit back at the opponent who attacked you. As with all things, there’s a right […]

5 Ways Candidates Can Ask for Campaign Money

...and one way you never should

As a candidate for elected office, unless you are independently wealthy and self-funding your campaign, you need to raise money. Signs, mailers, phone calls, polls, Facebook ads, you name it, they all cost money. But you can’t raise the money you need without asking for it. Now before going further, let’s get one thing out […]


Candidates who Confuse Voters Lose Elections

More Lessons from the Clinton and Trump Campaigns

In education, if a teacher confuses their students, they lose the student. In marketing, if a company confuses their customers, they lose the customer. The same is true in political campaigns. A candidate who confuses the voters is likely to lose the election. If you confuse, you lose. One of the very first articles I wrote […]


Picking a Winning Campaign Website Name

5 Do's & Don'ts for buying the right domain

Every political candidate for elected office needs a website. A candidate without a website is a candidate without a campaign and isn’t going to win on Election Day. But how do you pick the domain name for your website? Here’s 5 do’s and don’ts to follow. 1. Use Your Name for your Campaign Website You name […]