The Importance of Repetition and Consistency for Political Campaigns

Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important for a political candidate who is serious about winning to utilize both repetition and consistency in their campaign materials. Let’s start with the problem of connecting […]

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3 Personality Traits Voters Want in Political Candidates

If you’re a candidate for office these days you’ve got a thankless job. A huge majority of Americans simply do not trust people in public office or seeking it. But rather than allowing that to stop you from running, you can use it to your advantage. A big reason many people don’t trust government is […]

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3 Important Elements Winning Political Campaign Have in Common

All winning political campaigns have three elements in common, I call them the 3 Important M’s: Message, Money, and Minutes. If you want to win your election, you must keep these three elements — the 3 Important M’s — in constant focus. Message Your winning message is absolutely the most important aspect of your campaign. […]

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5 Winning Lessons from Political Campaign Mastermind Arthur Finkelstein

One of the most successful political strategists of contemporary American politics passed away Friday — Arthur Finkelstein. If you’ve never heard of Arthur, don’t worry about it. That’s the way Arthur liked it. The spotlight belonged to his candidates. He worked entirely behind the scenes. And the work he did there won a lot of […]

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The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is the plan. The plan tells the voters what you want to do on their behalf should they elect you to office. The dangerous temptation every candidate faces is to offer a plan that’s dense with information and details. Don’t do that.  Stick to a three-point plan […]

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The Three C’s of a Winning Political Campaign Message

Last week Daniel Henninger wrote in  The Wall Street Journal about President Trump bringing John Kelly on as new his Chief of Staff and Kelly’s immediate firing of Anthony Scaramucci. He stated, “Mr. Kelly’s new job is to deploy across the Trump White House the three c-words that Anthony Scaramucci did not use in his […]

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2 Winning Candidates Discuss Candidate Debates and Forums

An interview with a Texas school board member & a California city council member

Earlier this week I wrote an article about candidate debates and forums, saying that winning candidates always participate in most of the ones they are invited to. In this piece I’m going to share some insights on debates and forums from two different candidates who each won their election this year in two very different […]

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Why Winning Candidates Never Confuse Voters with their Message

If you’re serious about winning your election, then you need a winning campaign message that resonates with the voters on an issue or set of issues they strongly care about. If you’re not talking about issues important to the voters – or you’re doing it in a confusing way – you’re not going to connect […]

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Why Consistency is Key to Winning an Election

You have a winning message that’s about the voters, centers on issues that extremely frustrate them, and have a realistic plan to make things better for your community. But you’re still not connecting with the voters. How is this possible? If you called me in and asked me to examine your campaign to figure out […]

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How a Good Poll Helps Political Candidates Win Elections

CASE STUDY: The role polling played in beating a city council incumbent

As a political consultant I always try to conduct a poll as I begin a campaign. A good poll can tell you which issues matter the most to the voters, which ones they don’t care about, and what subsets of voters are most convinced by specific messaging. A poll can make the difference between winning […]