NEW CANDIDATE TRAINING: The Winning Message

A Six Step Formula for Winning Any Political Campaign

After 15 years of political consulting, I’m excited to announce I’m pulling back the curtain and revealing to all the secret formula anyone running for office (in any state) can use right now to win an election. Introducing The Winning Message: A 7-Step Formula to Win Any Election. You can purchase this online course now […]

The 3 Most Dangerous Words in a Political Campaign Speech

On a political campaign you’re going to spend a lot of time talking about yourself and your plans. This is necessary but also comes with it’s own perils. When making a political campaign speech, you must be vigilant when using the words “I” “me” and “mine.” These words if overused during your speeches will cast […]

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3 Big Speech Mistakes Political Candidates Make

As a candidate for public office you’re going to be required to give speeches, but let’s be honest — your speech could bomb with your audience. In my experience there are three mistakes political candidates tend to make when giving a speech. Each of these mistakes is very avoidable and caused by the same thing, […]

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New Free Training – Secrets of a Winning Political Campaign Stump Speech

Today we’re releasing a new free training: Secrets of a Winning Political Campaign Stump Speech. Once you decide to run for public office you become a public speaker. A lot of people have never given a speech before and it scares the daylights out of them. But there’s no reason for you to be afraid…especially […]

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Why Political Candidates Should Use Humor When Going Negative

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy.  That’s by using humor. Before we get to deep into this, you might be wondering if you must go negative and on the […]

Free Online Training for Writing Political Campaign Press Releases

Register Now for Immediate Access to the Course

I have some really good news to share with you today. The long-awaited free training course, Writing Winning Press Releases: The Secrets of Powerful Press Releases for Candidates & Campaigns is now available. You can register to take the course at this link. Writing Winning Press Releases is a short, detailed course that covers everything […]

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5 Mistakes Political Candidates Make with Press Releases

Even in the age of digital media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need to be smart about it and avoid these five common mistakes. 1. The Press Release Doesn’t Help You Win Every single thing you do on your […]

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Why Winning Candidates Need to Always Fit The District

CASE STUDY: What Conor Lamb's Win in Pennsylvania Reminds All Candidates

Last week in Pennsylvania special election, Democrat Conor Lamb defeated Republican Rick Saccone in a congressional seat Donald Trump won by 20 points in 2016. What can candidates learn from this? Though Lamb only won by 627 votes, this victory is quite significant. Not only did Trump pummel Hillary Clinton here, but Pennsylvania’s 18th Congressional […]

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Why Winning Candidates Don’t Actively Campaign on Super Bowl Sunday

If you’re thinking of actively campaigning on Super Bowl Sunday I only have one thing to say to you:  Don’t! Super Bowl Sunday is a de facto holiday observed by millions of Americans. It is a day for high caloric food, cold beer, sometimes entertaining commercials, a dazzling musical halftime number, and yes even a […]

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3 Ways Candidates Blow it When Communicating with Voters

And what you can do to not be one of them

The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with voters in one of the three following ways. 1. The Voters Don’t Care About What the Candidate is Talking About Whatever you’re talking about in your […]

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