3 Important Elements Winning Political Campaign Have in Common

All winning political campaigns have three elements in common, I call them the 3 Important M’s: Message, Money, and Minutes. If you want to win your election, you must keep these three elements — the 3 Important M’s — in constant focus. Message Your winning message is absolutely the most important aspect of your campaign. […]


Running for Office to Raise Your Name Identification is a Dumb Idea

It's also a strategy that doesn't work

People decide to run for political office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I hear far too often is “I’m only running to get raise my name identification.” If that’s why you’re running – to increase your name ID – […]


Why Family Must Always Come First on Political Campaigns

Do you know what the most important asset a candidate can have when running for office?  It’s not money. It’s not volunteers. It’s not a winning message. While all those things are important, the one thing I’ve found that matters most to a winning candidate is family. Family should always come first in your political […]


Why Now is the Best Time to Run for Office in America

The voters want results not more empty campaign rhetoric

America is a divided country. Serious issues are being ignored. Hyper-partisan elected officials constantly rise in opposition to proposed plans while seldom offering a real solution of their own. People have lost faith in government institutions. Why would anyone in their right mind want to run for an elected office today? Because this may be […]


3 News Sources Winning Candidates Must Check Each Morning

When voters are selecting a candidate to vote for, they are typically looking to back a person they believe is a leader. Leaders are seen as informed members of the community.  Leaders have ideas and solutions about fixing certain problems. To be such a leader and not just another politician you must stay informed on […]


How to Hire a Political Campaign Consultant

5 steps candidates should take when interviewing consultants

Are you thinking you need to hire a professional political consultant to run your campaign? If so, then you need to be slow and methodical about it. There’s five key steps all candidates should take when they consider bringing on a consultant. If you don’t follow these steps, you may greatly regret it later. But before […]


Why Winning Candidates Often Say “No”

Campaign lessons from Greg McKeown's ESSENTIALISM

Do you want to know one of the biggest secrets behind winning a political candidate? It’s actually not much of a secret as it’s the key to success in school, business, and relationships.  It’s knowing when to say that one simple, single syllable word: NO. Time after time I’ve seen candidates become overwhelmed and burn […]


5 Important Questions Winning Candidates Ask

You’re thinking of running for office, which is great.  But before you do there are five questions you must first answer.  They’re the questions all winning candidates ask and answer as they prepare to get on the road to victory. 1. How many votes do I need to win? Believe it or not, you don’t […]


10 Main Reasons Candidates Lose Elections

And what you can do about it and win

In my experience there are typically 10 main reasons candidates lose elections.  Some of these can be avoided or fixed, others cannot. Knowing these reasons, seeing if they exist in your campaign, and making the right adjustments can make the difference between winning and losing. 1. They Don’t Raise Enough Money You may not like […]