The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

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The 3 Important M’s: What Winning Political Campaigns Have in Common

All winning political campaigns all have three important things in common. It may sound simple but it’s true. And campaigns that lose usually fail in at least one of these areas. I call them the 3 Important M’s:  Message, Money, and Minutes. If you want to win your race, you must keep these three things […]

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How to Hire a Political Campaign Consultant

5 steps candidates should take when interviewing consultants

Are you thinking you need to hire a professional political consultant to run your campaign? If so, then you need to be slow and methodical about it. There’s five key steps all candidates should take when they consider bringing on a consultant. If you don’t follow these steps, you may greatly regret it later. But before […]

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Why Winning Candidates Often Say “No”

Campaign lessons from Greg McKeown's ESSENTIALISM

Do you want to know one of the biggest secrets behind winning a political candidate? It’s actually not much of a secret as it’s the key to success in school, business, and relationships.  It’s knowing when to say that one simple, single syllable word: NO. Time after time I’ve seen candidates become overwhelmed and burn […]

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5 Important Questions Winning Candidates Ask

You’re thinking of running for office, which is great.  But before you do there are five questions you must first answer.  They’re the questions all winning candidates ask and answer as they prepare to get on the road to victory. 1. How many votes do I need to win? Believe it or not, you don’t […]

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10 Main Reasons Candidates Lose Elections

And what you can do about it and win

In my experience there are typically 10 main reasons candidates lose elections.  Some of these can be avoided or fixed, others cannot. Knowing these reasons, seeing if they exist in your campaign, and making the right adjustments can make the difference between winning and losing. 1. They Don’t Raise Enough Money You may not like […]

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Grassroots: How to build a winning Election Day coalition

A Guest Article to the Campaign School

Scott Adams contributed this article on grassroots organization to The Campaign School. Scott is a bonafide campaign professional who wrote the book on grassroots organizing.  He cut his political teeth in the Great State of Minnesota running Paul Wellstone’s successful bid for US Senate back in the 1980’s. Since then Scott has further distinguished himself […]

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Do you need to hire a political consultant?

What candidates need to know when deciding whether or not to hire a professional

Your name’s on the ballot. Election Day is looming on the political horizon. Friends and neighbors are asking if you can give them signs for their yards. There’s too much to do and not enough hours in the day. There are too many questions for which you don’t have the answers. You’re wondering whether or not you […]

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