5 Mistakes Political Candidates Make with Press Releases

Even in the age of digital media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need to be smart about it and avoid these five common mistakes. 1. The Press Release Doesn’t Help You Win Every single thing you do on your […]

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The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]

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The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

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3 Things All Political Campaigns Have in Common

All political campaigns have three things in common, regardless of whether they are successful or not:  the candidate who’s running, the money spent, and the issues important during the race. This may all seem quite basic, but too many candidates who should win have self-imploded because they skipped the basics. Knowing how these three factors […]

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When Should a Political Candidate Start Running for Office?

One of the biggest things that hampers a political candidate’s chances of winning an election is when they start running too late. But when should a candidate start campaigning? And can a candidate start running too early? I don’t believe there is really a time that is too early to for a candidate to start […]

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The 3 Important M’s: What Winning Political Campaigns Have in Common

All winning political campaigns all have three important things in common. It may sound simple but it’s true. And campaigns that lose usually fail in at least one of these areas. I call them the 3 Important M’s:  Message, Money, and Minutes. If you want to win your race, you must keep these three things […]

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Running for Office to Raise Your Name Identification is a Dumb Idea

It's also a strategy that doesn't work

People decide to run for political office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I hear far too often is “I’m only running to get raise my name identification.” If that’s why you’re running – to increase your name ID – […]

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