The 7 Major Habits of Winning Political Candidates

Are you as a candidate serious about winning your election? If so, then you need to know and learn the seven key habits that nearly all winning political candidates have in common. Some of these habits should seem obvious, and some you might disagree with and want to ignore. Don’t ignore them. Not if you […]

7-major-habits-winning-political-candidates

The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]

pros-cons-running-campaign-against-incumbent

The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

first-7-things-winning-political-candidates-do

When Should a Political Candidate Start Running for Office?

One of the biggest things that hampers a political candidate’s chances of winning an election is when they start running too late. But when should a candidate start campaigning? And can a candidate start running too early? I don’t believe there is really a time that is too early for a candidate to start running […]

when-should-winning-political-candidate-start-running

3 Reasons Winning Candidates Don’t Buy Newspaper Ads

Once upon a time newspaper ads and editorial endorsements helped win elections. Those days are long since over. Candidates no longer need to worry about a newspaper’s endorsement or buying an ad in any paper. I tell the candidates I work with not to put too much energy into seeking a newspaper’s endorsement. I also […]

3-reasons-winning-candidates-do-not-buy-newspaper-ads

3 Important Elements Winning Political Campaign Have in Common

All winning political campaigns have three elements in common, I call them the 3 Important M’s: Message, Money, and Minutes. If you want to win your election, you must keep these three elements — the 3 Important M’s — in constant focus. Message Your winning message is absolutely the most important aspect of your campaign. […]

three-important-ms-winning-political-campaign

Running for Office to Raise Your Name Identification is a Dumb Idea

It's also a strategy that doesn't work

People decide to run for political office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I hear far too often is “I’m only running to get raise my name identification.” If that’s why you’re running – to increase your name ID – […]

running-office-raise-name-identification-dumb-idea

Why Family Must Always Come First on Political Campaigns

Do you know what the most important asset a candidate can have when running for office?  It’s not money. It’s not volunteers. It’s not a winning message. While all those things are important, the one thing I’ve found that matters most to a winning candidate is family. Family should always come first in your political […]

why-family-always-comes-first-political-campaign