5 Ways Candidates Can Ask for Campaign Money

...and one way you never should

As a candidate for elected office, unless you are independently wealthy and self-funding your campaign, you need to raise money. Signs, mailers, phone calls, polls, Facebook ads, you name it, they all cost money. But you can’t raise the money you need without asking for it. Now before going further, let’s get one thing out […]


How to Raise $10,000 for Your Campaign in 90 Minutes

The best way candidates can raise big money fast

Unless you’re self-funding your campaign, you need to fundraise. And if you didn’t start raising money over a year before your race, then you need to raise money fast or you won’t be able to connect with voters. That’s the case for most candidates, including most of my clients.  For them I’ve often provided the […]


How Fundraising Events Can Kill Campaigns

Don't waste your time with endless fundraising events

Warning:  Fundraising events can kill campaigns. Listen, these events definitely have their place in any campaign, but as a  campaign professional, I generally don’t encourage campaigns to host too many.  Here’s why. Fundraising events cost money. This is one of my big problems with fundraising events. They always cost a lot of money. Invitations cost money. Mailing […]


5 Essentials of Political Campaign Fundraising

One of the most crucial aspects of a winning political campaign is fundraising.  It’s also the component that most candidates despise.  But if you want to win an election, then you need to learn how to be a good fundraiser.  And guess what?  It’s a lot easier than you think. Fundraising is a necessary part […]


How local endorsements help win elections

Local Endorsements Matter. Every candidate wants their local police, fire, mayor to endorse their campaign. But endorsements from regular people matter too. You want endorsements from regular people that go to work every day and pay taxes.  The people that vote. I am talking about Mr. and Mr. Jones or Mr. and Mrs. Garcia, or Mr. and […]


The Dangers of Self-Funding Your Political Campaign

While there's a clear upside, there's three big pitfalls to avoid

Do you have the financial ability to provide self-funding for your campaign for elected office? I’m not talking about a really small race where it’ll cost less than $5,000 to run a successful campaign. I’m talking about races where a full-blown campaign requires spending $20,000, $50,000, $100,000 or more to win election. Can you honestly write […]


How To Create Winning Endorsement Cards for Your Political Campaign

Always having endorsement cards on hand is a winning strategy

Endorsement cards are a great thing to have when you are running for office. These simple cards are both important and affordable. Endorsement cards are one of the first things every campaign needs. It is surprising how many candidates never make the effort to have these handy cards available. What are Endorsement Cards and what […]


How to Make a Great Remit Envelope to Raise More Money

If you are going to raise money for your campaign you must have a remit envelope. A remit envelope is a key fundraising tool that provides you a means of collecting required donor contact information and additional commitments from the supporter (please obtain professional accounting or legal advice to make sure you are including information required by […]


Fundraising Advice from a Winning Candidate

Fundraising is without a doubt one of the essential elements of running a successful political campaign. Even in the digital age of inexpensive Facebook ads and nearly free mass email sends, winning an election takes a fair amount of money. Your campaign needs money to send mail,  buy yard signs, and to pay for any […]

How to Use Endorsements to Win on Election Day

Targeted Endorsements Can Give Your Campaign the Edge

Endorsements can give you an edge and help you win more votes on Election Day. The right endorsement will help voters know who you are and provide your campaign a level of legitimacy and credibility. Legitimacy and credibility will help you raise money and recruit volunteers to run your campaign. Why Endorsements Matter Human beings are social […]