3 Reasons Winning Candidates Don’t Buy Newspaper Ads

Once upon a time newspaper ads and editorial endorsements helped win elections. Those days are long since over. Candidates no longer need to worry about a newspaper’s endorsement or buying an ad in any paper. I tell the candidates I work with not to put too much energy into seeking a newspaper’s endorsement. I also […]

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Why Winning Candidates Must Say No to Campaign Junk

Once you become a candidate for office and your phone number, address, and email become public information you’ll be inundated by people who want to “help” with your campaign. Don’t be fooled. They’re not reaching out to help you. They only want to help themselves to your money. If you fall for their B.S. it […]

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How to Hire a Political Campaign Consultant

5 steps candidates should take when interviewing consultants

Are you thinking you need to hire a professional political consultant to run your campaign? If so, then you need to be slow and methodical about it. There’s five key steps all candidates should take when they consider bringing on a consultant. If you don’t follow these steps, you may greatly regret it later. But before […]

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How to Win: Just Say No to Billboards

Stop wasting valuable campaign money

Billboards are a waste of money for political campaigns.  And it’s not just billboards but any large roadside signs – like those 4×8 that candidates love. This article is not about trashing the billboard and sign industry.  For sure they provide a valuable service to a lot of businesses. For political campaigns however, billboards and large […]

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How Fundraising Events Can Kill Campaigns

Don't waste your time with endless fundraising events

Warning:  Fundraising events can kill campaigns. Listen, these events definitely have their place in any campaign, but as a  campaign professional, I generally don’t encourage campaigns to host too many.  Here’s why. Fundraising events cost money. This is one of my big problems with fundraising events. They always cost a lot of money. Invitations cost money. Mailing […]

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5 Important Questions Winning Candidates Ask

You’re thinking of running for office, which is great.  But before you do there are five questions you must first answer.  They’re the questions all winning candidates ask and answer as they prepare to get on the road to victory. 1. How many votes do I need to win? Believe it or not, you don’t […]

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Do you need to hire a political consultant?

What candidates need to know when deciding whether or not to hire a professional

Your name’s on the ballot. Election Day is looming on the political horizon. Friends and neighbors are asking if you can give them signs for their yards. There’s too much to do and not enough hours in the day. There are too many questions for which you don’t have the answers. You’re wondering whether or not you […]

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Campaign Junk: How NOT to Win on Election Day

Campaign Junk, Gimicks and Toys Waste Opportunities to Win Votes

Campaign Junk will waste your money and time. It will limit your ability to communicate your winning message to voters. What is Campaign Junk? Campaign Junk would be combs, dry erase pads, coffee mugs, shirts, shorts, sweats, hoodies, rulers, magnets, sunglasses, potholders, mouse pads,  etc, etc, etc etc. These items are sometimes purchased by well meaning […]

How to Save More Money and Win Votes with Door Hangers

The 2'n 1 Door Hanger-Walk Piece is the Key

Door Hangers are an important tool to help you win votes. Door Hangers are great when you are walking door to door and the targeted voter is not home. You can use door hangers throughout the campaign to deliver your winning message directly to a voters door. Door Hangers work great for last minute efforts to get your supporters to […]