Why Mornings are the Best Time to Make Fundraising Calls

Is there a right time and a wrong one for a political candidate to make fundraising calls? Throughout my career I did not believe there was. I thought that the key to good fundraising isn’t so much a winning issue or a solid fundraising list. I’ve always believed that good fundraising is done by a […]

3 Things All Political Campaigns Have in Common

All political campaigns have three things in common, regardless of whether they are successful or not:  the candidate who’s running, the money spent, and the issues important during the race. This may all seem quite basic, but too many candidates who should win have self-imploded because they skipped the basics. Knowing how these three factors […]

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When Should a Political Candidate Start Running for Office?

One of the biggest things that hampers a political candidate’s chances of winning an election is when they start running too late. But when should a candidate start campaigning? And can a candidate start running too early? I don’t believe there is really a time that is too early to for a candidate to start […]

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Why Candidates Should Consider Sending Thanksgiving Cards

With the holiday season upon us, many candidates are thinking about sending Christmas cards to their supporters. But might I suggest you send Thanksgiving cards instead? First, I am a huge proponent of sending out personal hand written notes and cards sent at any time. A personal note goes a long way to cement a relationship. […]

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3 Reasons Winning Candidates Don’t Buy Newspaper Ads

Once upon a time newspaper ads and editorial endorsements helped win elections. Those days are long since over. Candidates no longer need to worry about a newspaper’s endorsement or buying an ad in any paper. I tell the candidates I work with not to put too much energy into seeking a newspaper’s endorsement. I also […]

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WARNING: Big Endorsements Don’t Equal Election Victory

One of the most important but also the most useless things for a candidate are endorsements. Yes, big endorsements help you raise money and provide you third party credibility. They won’t however guarantee you a win. As I wrote previously, the three most important parts of a winning political campaign are the three M’s:  message, […]

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If You Want to Win Your Election, You Need to Raise Money

The easiest way for a good candidate with good ideas to lose an election is by failing to raise money. Honesty, this happens far more than I’d like to admit. These well-meaning candidates rely on word-of-mouth or so called grassroots campaigning to win, but they don’t. They get wiped out. Please don’t let this happen […]

5 Ways Winning Candidates Announce Big Endorsements

You’ve landed a big endorsement for your campaign. This endorsement carries such weight that it will increase your profile as a candidate. It may help you raise money, convert voters into supporters, pick up other big endorsements, or perhaps all of the above. But how do you get the word out?  Here’s five ways to […]

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The 3 Important M’s: What Winning Political Campaigns Have in Common

All winning political campaigns all have three important things in common. It may sound simple but it’s true. And campaigns that lose usually fail in at least one of these areas. I call them the 3 Important M’s:  Message, Money, and Minutes. If you want to win your race, you must keep these three things […]

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The X’s and O’s of Endorsements

Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements.  How?  Because endorsements allow the candidate to tell donors, voters and the media that you are a viable candidate. Who should you ask for an endorsement? Elected officials As a candidate, you will want to look at […]